Select a Topic That Interests You

WIDD WIDD

Mattel Introduces New Barbie Dolls

Mattel, Inc. has announced two new Barbie dolls: one that is blind and one that is a Black doll with Down syndrome. These dolls are designed to help more children see themselves in their toys and inspire them to tell more stories through play.

Read More
WIDD WIDD

The Last Drop Campaign -Heinz

Since launching its global platform “It has to be Heinz,” the food brand has quickly responded to local trends, allowing it to create its latest ad very fast.

Read More
WIDD WIDD

Mothercare campaign celebrates reality of childbirth

In 2019, Mothercare launched a campaign called "Beautiful, Isn’t She?" in collaboration with Transport for London. Displayed in London Underground stations, it features honest portraits of new mothers to challenge unrealistic depictions of post-natal life.

Read More
WIDD WIDD

Understanding and Overcoming Imposter Syndrome

As women, we often find ourselves grappling with the nagging feeling that we are not good enough, that we don't truly deserve the success and recognition we've achieved. This is the insidious clutch of imposter syndrome - a psychological phenomenon that plagues women of all ages and backgrounds, cutting across social and economic boundaries.

Read More
WIDD WIDD

IKEA's Campaign Highlights Domestic Violence and Homelessness

The campaign, called "This is not a home," focuses on the difficult situation of over 120,000 Australians who are homeless because of domestic violence. Many of these people are women and children. The goal of the campaign is to raise awareness and encourage people to take action to help these victims.

Read More
WIDD WIDD

Which content marketing automation tools provide advanced analytics and reporting capabilities?

Content marketing is crucial for businesses. To make the most of it, marketers use tools that help automate and improve their strategies. One of the most important features of these tools is advanced analytics and reporting, which help measure success and make better decisions. Here are some top content marketing automation tools known for their strong analytics and reporting capabilities…

Read More
WIDD WIDD

‘This is not consent’

‘This is not consent,’ by HandsAway, aimed to challenge the harmful idea that a woman’s outfit justifies harassment. It asserted that women have the right to dress as they please—whether in tight outfits, mini-skirts, plunging necklines, or showing nudity—without fearing verbal or physical assault.

Read More
WIDD WIDD

Mattel Celebrates Barbie's 65th Anniversary with Sports Role Models

Mattel, Inc. (NASDAQ: MAT) is celebrating Barbie’s 65th anniversary by honouring nine amazing athletes worldwide Each athlete will have a special Barbie doll made to look like them. Girls who play team sports often feel more confident and believe in their abilities, so Barbie wants to show them that they can achieve anything if they follow their dreams.

Read More
WIDD WIDD

Journey from Runway to Marketing - with Sofia Wakabayashi (Resources)

In case you missed the May LinkedIn Broadcast with Sofia Wakabayashi, where she shared her personal journey as a runway model and the factors that led to her transition into marketing, and discussed pivotal moments or realisations in her career, and the challenges from male and female counterparts that influenced her career path.

Read More
WIDD WIDD

How to find balance to avoid Burnout

The feeling of “burnout” comes from overstimulation and stress, when not taking breaks in between. It can affect someone in many aspects, through mental, physical, and emotional exhaustion. Mental exhaustion often comes first, from feeling frazzled, stressed, and overworked, and then takes over to our physical and emotional exhaustion.

Read More