Remaining agile isn't simply about reducing efforts and minimising activities; it's about strategic investment in what truly matters.

Maintaining balance involves setting clear, sharp boundaries, prioritising self-care, and continuously reassessing my workload. Time management tools and practices help maintain productivity without overextending myself.

I think the moments when I became more self-aware were the most transformative. It’s also hurtful because you understand that your opinions are just one truth and not THE truth. Looking at yourself in the mirror is not easy. However, these moments were the most enriching in my life. I clashed with an employee in Cuba when she, out of the blue, didn't show up one morning…

Navigating the business world as a woman of colour has undoubtedly presented its own set of unique challenges. From implicit biases to systemic barriers, I've encountered obstacles that have tested my resilience. Despite the increasing awareness of diversity and inclusion initiatives, the reality is that women of colour continue to be underrepresented in key decision-making roles.

My mom had 2 strokes, my children were diagnosed with ADHD, Autism, Anxiety and Depression issues and needed more of my attention at home. So I needed to find a job that I can do anytime and anywhere because I want to contribute financially to our household.

I completely fell into marketing through my hobby of blogging. I had created a beauty blog whilst studying at university, which gained the interest of PR agencies as my audience grew.

If I could magically fix one thing about myself, it would be to have Teflon-like armour against what others think of me — or, more accurately, what I think others think about me… If I could give my younger self advice it would be to care less what other people think about you and care more about what you think of yourself.

You don't have to have a marketing degree to be successful in the field. Whether you have formal education or not, the playing field is always levelled with technological advancements, algorithm updates, and how content is created and consumed. So, stay humble, be open to learning, and invest your time and energy into adopting the basic skills.

I started my career in marketing at eighteen years old …I’ve become a lot more aware of the lack of inclusion within STEM and it can be quite shocking to see the stats… I would love to make young people going into marketing feel like they can do it and provide them with the advice and resources I wish I had when I was starting out.

In this interview, Lucy discusses her unique journey transitioning from BBC radio to digital marketing. Discover her perspectives on navigating career hurdles, the influence of mentorship, and her dedication to fostering workplace diversity. Lucy also discusses the significance of authenticity in engaging audiences, commenting on the power of collaboration within diverse, multigenerational teams.

“in China, it's normal to message colleagues after work to discuss work-related matters, but in the UK, it's considered impolite to bother people with work-related issues over the weekend. Therefore, I'm learning and doing my best to adapt to the different workplace cultures.”

I started as a storyteller, dreaming of a career in broadcasting. However, a placement in a telecommunications company's brands and communications department opened my eyes to the power of marketing and storytelling. I shifted my career aspirations, and now I'm excited to use my skills to make a meaningful impact in the marketing industry.