Interview with Evelyn Bako, Digital Marketing Manager, BCSP

Introduction and Background

WIDD: Can you tell us a little about your background and what led you to the career path you’re on today?

Evelyn: I started my career in Internal Communications, where I learned how to connect with people and create messages that inspire action. I later expanded into social and digital strategy, leading projects that used storytelling to achieve clear results. I have successfully created and run digital campaigns that increased audience engagement and helped organizations meet their goals.

Growing up in Zimbabwe and raising children in the Midwest, USA has given me a global and culturally aware perspective. These experiences fuel my passion for combining strategy, storytelling, and leadership to build meaningful connections and drive results. Whether I am managing complex communication projects or guiding teams to effective solutions, my work focuses on humanity, healing, and transformative growth.

WIDD: What have been some of the biggest challenges you’ve faced in your journey, and how did you navigate them?

Evelyn: One of my biggest challenges has been finding balance as a young mother while pursuing a meaningful career. I often lacked a supportive community, mentors, and guidance during critical moments. To navigate this, I relied on resilience, creativity, and my passion for growth. I sought healing through spirituality, writing, and teaching, which allowed me to turn my challenges into opportunities for self-discovery and service.

WIDD: Is there a moment or experience in your career that you’re particularly proud of? Why does it stand out to you?

Evelyn: One of my proudest achievements was leading a digital marketing campaign that resulted in a significant increase in audience engagement and demonstrated measurable business impact. This project allowed me to blend creativity, strategy, and data-driven decision-making, showcasing my ability to lead with innovation. It stands out to me because it not only validated my skills but also emphasized the power of connecting systems and strategies to create meaningful outcomes.

WIDD: What habits, tools, or strategies have helped you stay focused and motivated in your personal and professional life?

Evelyn: Reflection is a cornerstone of my practice whether through journaling, writing, or meditating. I also prioritize creating systems and routines that allow me to embrace my multi-faceted nature without burning out. Staying connected to my "why" and surrounding myself with people who inspire and uplift me has been key to maintaining focus and staying motivated.

WIDD: What advice would you share with women who are looking to make their mark in their respective fields?

Evelyn: Embrace all the layers of who you are and trust that your unique story has power. Don't be afraid to blend the personal and professional your authenticity will resonate with the right people.

Build relationships and seek community, because collaboration can give way to opportunities that you might never have imagined on your own..

Build relationships and seek community, because collaboration can give way to opportunities that you might never have imagined on your own.

WIDD: How have community, mentorship, or collaboration influenced your growth, and how can others tap into these resources?

Evelyn: Community and collaboration have been lifelines throughout my journey. I’ve learned the value of creating spaces where stories and ideas can be shared, whether through workshops, consulting, or mentorship. I encourage others to seek out mentors who align with their values and to approach networking as relationship-building rather than transactional exchanges.

WIDD: What’s your favorite quote or mantra that inspires you, and how has it shaped your perspective?

Evelyn: One mantra that continues to guide me is: "What is for you will not pass you by." It’s a reminder to release unnecessary pressure, trust the timing of my life, and focus on being present. This perspective has helped me navigate challenges and celebrate wins with grace.