Mattel Celebrates Barbie's 65th Anniversary with Sports Role Models

Written By WIDD Network

Mattel, Inc. (NASDAQ: MAT) is celebrating Barbie’s 65th anniversary by honouring nine amazing athletes worldwide Each athlete will have a special Barbie doll made to look like them. Girls who play team sports often feel more confident and believe in their abilities, so Barbie wants to show them that they can achieve anything if they follow their dreams.

Barbie is partnering with VOICEINSPORT, a digital platform that supports girls in sports. Together, they will offer virtual mentoring sessions with Barbie Role Models throughout the year.

Barbie is honouring these nine women athletes with special dolls:

  • Venus Williams (USA): Tennis player and Olympic gold medalist who fought for equal prize money in tennis.

  • Christine Sinclair (Canada): Soccer player and highest international goal scorer.

  • Mary Fowler (Australia): Young football star and key player for her teams.

  • Estelle Mossely (France): Olympic boxing champion.

  • Alexa Moreno (Mexico): First Mexican female world medalist in gymnastics.

  • Rebeca Andrade (Brazil): Olympic gold and silver medalist in gymnastics.

  • Susana Rodriguez (Spain): Paratriathlon athlete and doctor.

  • Federica Pellegrini (Italy): Olympic gold medalist swimmer.

  • Ewa Swoboda (Poland): Top European sprinter and inspiration for young girls.

To help girls stay in sports, Barbie is continuing its partnership with VOICEINSPORT. This platform connects girls and women in sports with mentors and provides educational content. Barbie and VOICEINSPORT will offer free virtual mentoring sessions with Barbie Role Models, starting in 2025. 

Girls aged 12 and up can sign up at VOICEINSPORT for these free sessions. Barbie’s 65th Anniversary Celebrations Barbie will celebrate its 65th anniversary with new products and collaborations:

  • New Sports Dolls and Playsets: Featuring basketball players, boxers, tennis players, volleyball players, and more.

  • Retail Partnerships: Walmart, Target, Amazon, and Mattel Creations will release special Barbie products and content.

  • Barbie-Themed Collaborations: Partnering with brands like OLIPOP, Keds, and Random House Children’s Books for exclusive products

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