Trisha Bhattacharya -Digital Marketing & Design professional

29 Mar

PROFESSIONAL SUMMARY

Enthusiastic and approachable professional motivated to create a positive impact in society. Known for friendly demeanor and dedication to social impact. Detail-oriented and hardworking with interests in media, branding, marketing, and advertising. Thrives in creative environments, always eager to learn and grow. Committed to driving innovation and fostering collaboration for lasting change. Currently looking for a summer internship in marketing from May 1st week to October end, however open to negotiation. My top skills are Social media marketing, Event management, Video editing, Research, Data analysis, Copywriting & Project management.

EDUCATION

ESCP Business School, Paris, France (currently based in London) 2023-2025

Master in Management- Specialisation in Creativity Marketing Management -GPA 3.6/4

● Relevant Coursework- Integrated marketing communications, Product management & marketing planning, Consumer value, Sustainability, Data-driven & Precision Marketing, Strategy, Operations Management, Corporate Finance, IFRS

● Achievements- Selected as student representative for my specialization, UNESCO & Women@Dior mentee for the class of 2024-2025, 1/30 ESCP MiM students selected as a network facilitator for the Professional Women’s Network (PWN) Global Summit 2024 at the Strasbourg European Parliament.

Vellore Institute of Technology (VIT), Vellore, India 2019-2023 B. Tech in Biotechnology GPA: 8.6/10

● Relevant Coursework- Bio-business, Technical Answers to Real World Problems, Consumer Behavior, Principles of Marketing, Lean Start- up Management, Introduction to Innovative Projects, French.

WORK EXPERIENCE

The HuWoman Mumbai, India

Platform for Women & Youth empowerment 2016 – Current Founder

● Recognized as a social changemaker by University Living

● Manage @thehuwoman Instagram, focusing on social issues and youth opinions

● Execute youth & women empowerment campaigns through blogs & posts on pop culture and feminist vocabulary

● Conduct interviews with guest speakers to share their compelling stories

● Distributed 100+ sanitary napkins to villagers and implemented diversity initiatives

● Skills acquired: Research skills, Networking, event management, interpersonal & organizational skills.

Hogger’s Binge Mumbai, India

Food & Beverage Advertising Services Jan 2023- May 2023 | Social Media & Content Creator

● Conducted market research and developed personalized marketing strategies for eateries in Mumbai, resulting in increased consumer

sales

● Performed consumer analysis and surveys to identify preferences, contributing to the successful introduction of new cuisines

● Skills acquired: Data analysis, market research, competitive analysis, consumer behavior analysis, and strategic marketing planning

Bigbeans Kolkata, India Kolkata, India

Digital Marketing Company Jan 2022 – March 2022 |Social Media Marketer

● Implemented growth strategies including hashtag research and cross-platform marketing to increase social media reach by 400% within 2 weeks for 2 clients

● Designed 30 brand awareness posters using Canva, each reaching 200+ audiences within the first week, and applied digital marketing concepts such as SEO and Google AdMob to enhance client service promotions and increase click-through rates and landing page

visitors

● Skills acquired: Social media marketing, project management

The Language Network Mumbai, India

Online Language School Nov 2021 – Dec 2021

Marketing Intern

● Performed competitor analysis, affiliate marketing

● Ideated and created content making their Instagram page look attractive

● Organized, increased social media outreach, brought in 4-5 customers within 2 weeks

● Awarded twice the ‘Intern of the week’ out of 25 people for consistency in tasks and elaborative research skills

● Skills acquired: Affiliate Marketing

ACADEMIC PROJECTS

L'Oréal (Luxe division) London, United Kingdom | French personal care brand

Researcher & Strategist September 2023- December 2023

● Identified L’oréal’s (Luxe division) competitive advantage, market matrix, value chain, capabilities & 6 current core challenges

● Performed SWOT analysis and recommended 15+ future strategic initiatives

● Proposed a possible MVP for L’Oréal Luxe’s market expansion into men beauty & skincare line Eco-friendly sanitary napkins Vellore, Tamil Nadu, India

Researcher February 2023- May 2023

● Fabricated bio-waste based sanitary napkin evaluating a novel composite material for absorbent layer of sanitary napkins

● Developed a cost- effective eco-friendly menstrual hygiene solution, for further integration into my to-be social enterprise.

ADDITIONAL INFORMATION

Extracurriculars – Youtube creator | Social scholarship recipient & Student Ambassador by & for University Living | Teaching volunteer at

Teach For India | Member of GEA sustainability ESCP, Marketing Minds ESCP, GirlUp ESCP, Women in Leadership Society,

Students4entrepreneurship club | Creativity and Ideation head at 4 UG college clubs, actively involved with Rutuchakra & Rotaract promoting period positivity.

Languages – English (Fluent) | French (Intermediate) | Bengali (Fluent) | Hindi (Fluent)

Certifications– L’Oreal Brandstorm, Creation & Branding, Retail & Customer Experience (Inside LVMH) | Marketing Analytics Foundation

(Coursera) | Integrated Marketing Communications: Advertising, Public Relations Digital Marketing & More (Coursera) | Management of Fashion and Luxury Companies (Coursera) | Brand Identity and Strategy (Coursera) | Creative writing (Internshala) | Basic Food Photography (Udemy)

CONTACT

tri.xha9@gmail.com

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WIDD Network

The Women in Digital Marketing & Design (WIDD) Network is a platform designed to champion Diversity, Equity & inclusion in Digital Marketing and Design. It's a space where women inspire women through networking programs, inspiring interviews, 1:1 mentorship, and the showcasing of talents for career opportunities.

https://www.widdnetwork.com/