Maadhevi Comar -Director Of Marketing
PROFILE
As a purpose-driven marketer with 10+ years’ experience, I am a self-starting visionary with an eye, ear, and voice for stories with impact and creative content solutions. I believe there’s magic when you color outside of the lines and a good story can change the world.
EDUCATION
(Bachelor of Arts, University of California, Berkeley, English Literature & Creative Writing)
SKILLS
• Brand Positioning & Messaging
• Impact Storytelling
• Content Strategy & Creation
• Campaign Strategy, Execution & Reporting
• Audience Segmentation & Optimization
• Organic & Paid Social Media
• Audio & Video Production & Editing
• SEO/SEM & Website Development
• Stakeholder Engagement
• Demand & Lead Generation
• CRM Management
• Data Research & KPI Analytics
• Team management & Growth
WORK EXPERIENCE
Sustento Group & The Los Angeles Better Buildings Challenge | 2021 - Present.
Director of Marketing | Sr. Community Marketing Manager
Managed marketing and communication tactics for a mission-based Series B startup with an emphasis on holistic campaign and content strategy, thoughtful storytelling, brand awareness, and the data-driven optimization of marketing platforms and initiatives.
• Developed comprehensive campaign and content strategies resulting in a 51% year-over-year increase in qualified leads, directly contributing to the City of Los Angeles’ Green New Deal objective of enrolling 150 million square feet of commercial, public, and affordable multifamily properties in the Better Buildings Challenge program.
• Drove brand marketing through social media channels and outbound communications to increase website traffic by 40% and social media engagement by 53%.
• Developed content strategies and marketing materials that translated the mission of Sustento Group (and affiliated programs) to inspire action and awareness around climate solutions.
• Spearheaded data-driven campaign initiatives for partnering organizations, increasing lead conversion rates by 60% and internal revenue by 30%.
• Owned brand ideation to program launch of an online resource center in partnership with the Mayor’s Office, utility providers, and public sector entities to decarbonize existing affordable multifamily housing across the City of Los Angeles (90% of existing housing is multifamily).
• Created video, web content, email campaigns, and case studies for a range of audiences and managed cross-channel marketing initiatives to maximize product and brand visibility.
JLL | 2018 - 2021
Marketing Manger |Sr. Marketing Associate
Served various functions and segments within the Fortune 500 company, spanning from a regional marketing position focused on property marketing to a management role within the national content and campaign corporate marketing team.
• Utilized SEO and SEM tactics and strategies, email automation, content creation and optimization, social media management, and online ads campaigns to improve brand visibility and reach.
• Designed and managed national multi-channel and multi-touch marketing programs to support business and revenue goals, increasing lead volume by 20% and sales-ready leads by 30%.
• Spearheaded RFP process and strategy that resulted in a win rate of 90% for a national team of retail investment specialists.
• Participated in mentorship programs for marketing associates and interns while fostering a positive and nurturing work culture for a team of eight.
• Initiated and managed product marketing campaigns for national retail teams resulting in $7 billion dollars of sold assets through aggressive marketing and advertising plans, direct marketing, content strategies, and public relations.
• Advanced company-wide DEI initiatives as a national representative of business resource groups and the creation of a global parent-focused resource group at the height of the pandemic crisis, reaching more than 1.2 million parents across five countries.
• Developed newsletters, brochures, video, web content, email campaigns, podcast interviews, and case studies for a range of audiences and managed cross-channel marketing initiatives.
Colliers International | 2016 - 2018
Project Manager & Client Services Lead
Project Manager and Client Services Lead for a national retail investment team responsible for designing, executing, and managing all marketing campaigns and efforts including content strategy, brand development, external communications, product marketing and business development.
• Optimized marketing and content strategies across a multichannel output, resulting in a 37% increase in website page views and a 32% increase in customer acquisition.
• Developed and maintained a portfolio of client relationships while meeting goals, objectives, and strategic growth plans.
• Designed client engagement plans to increase satisfaction and loyalty to maximize brand awareness and exposure.
Charles Dunn Company | 2016
Project Manager & Writer
Project Manager and Writer for property and brand marketing across corporate, business line, property marketing, brand, and both internal and external communications and programs.
• Developed project timelines, managed budgets and resource allocation, and tracked progress to ensure successful completion of projects delivered on time and within scope.
• Created content for multiple creative initiatives including websites, social media posts, press releases, blogs and videos.
• Improved project completion rates by 25%, decreased costs by 10% and increased customer satisfaction ratings by 3 points.
Colliers International | 2013 - 2016
Marketing Coordinator
Marketing Coordinator for a high-performing retail investment team responsible for more than $2B transaction volume across the United States.
• Increased sales by 20% by proposing, executing, and analyzing bespoke marketing campaigns with a team of 5.
• Generated 450% increase in qualified leads resulting in a 100% sales closure rate while utilizing a micro-targeted digital and media strategy.
• Reduced costs by 25% by researching cost-effective marketing platforms and materials.
CONTACT
maadhevicomar@gmail.com
