PALAK AGARWAL -Innovative digital marketing specialist
Innovative digital marketing specialist with 3+ years of experience in social media management, digital campaigns, and content creation. Leverages creative storytelling skills and passion for writing to produce compelling online content. Quick learner who can think outside the box to deliver data-driven digital solutions. Recognised with Brookes Edge Award for AI integration strategic plan for Good Agency, London. Seeking a role that allows continued development of digital marketing expertise and application of creative thinking to help brands engage modern audiences with changing marketing trends. Currently working on own book and enjoys reading, poetry, exploring, and travel.
Areas of Expertise
♦ Market Research
♦ Creative Thinking & Innovation
♦ Social Media Management
♦ Cross-Collaboration
♦ Website Management
♦ Campaign Management
♦ Mentorship &Team Leadership
♦ Communication and Listening Skills
♦ Adaptability
♦ Customer-Focused
♦ Relationship Building
♦ Digital Strategy
Professional Experience
(Verry Kerry, UK October 2023 – December 2023)
A premium UK-based clothing brand specialising in exquisite kimono designs. Marketing Specialist
Developed and executed multiple social media campaigns across Instagram and Facebook.
Created visually compelling image and video content that reinforced brand identity and voice.
Creatively revamped the company’s website as well as Etsy and Shopify’s backend.
Implemented paid advertising to amplify reach and engagement, leading to a 15-25% increase in sales.
Leveraged Google/social media analytics and social listening data to enact data-driven refinements and continuously boost KPIs.
Translated analytics insights into clear tactical recommendations on content scheduling, platform growth opportunities, and campaign improvements.
CH & CO Group, Gather and Gather, UK March 2023 – August 2023
A distinguished hospitality brand committed to crafting and serving exceptional quality food and beverages.
Marketing Assistant
Developed and executed creative campaigns across Instagram and other channels and implemented A/B testing.
Monitored KPIs such as engagement rates, conversion rates, and audience growth.
Collaborated with cross-functional teams to support marketing strategy development.
Curated visually engaging graphics, videos and written posts aligned with brand style guides.
Sourced and curated user-generated content, guest stories, and innovative content ideas for a compelling social calendar.
Verloop.io, India August 2020 – June 2022
An emerging customer support automation leader that leverages Conversational AI technology to help renowned brands like Nykaa, Decathlon and Cleartrip deliver delightful customer experiences.
Associate Manager, Social Media October 2021 – June 2022
Expanded LinkedIn network to 70,000+ connections within a short 10-month tenure.
Played a key role in website overhaul that dramatically boosted engagement rates.
Improved LinkedIn engagement rate from 4.20% to 9.90% and engagements from 5K to 11K in 2 months.
Contributed to the company being recognised in the prestigious LinkedIn Top Startups list.
Social Media Executive June 2021 – October 2021
Created social media content and marketing campaigns across Instagram, Facebook, Twitter, and LinkedIn.
Managed daily posting schedule, and platform analytics and optimised based on results.
Produced engaging text, image and video content that improved audience engagement rates.
Market Research Analyst August 2020 – June 2021
Conducted in-depth market research on conversational AI to inform outreach to domestic and international prospects.
Generated 700+ qualified leads for emerging startups by launching a targeted email campaign alongside the
CEO, and leveraged tools like ZoomInfo and RocketReach to identify key decision-makers and nurture promising leads.
Namastey NFT, India Jan 2022 – May 2022
Head, Social Media and Public Relations
Directed marketing initiatives including email campaigns, branding, PR, and social media for 10,000+ attendee mega metaverse and Web3 summit held in India.
Created social media content and campaigns that reached 300,000+ target consumers showcasing event details and innovations.
Oversaw email marketing, PR, branding, operations and networking enhancing brand visibility.
Education
Master of Science in Digital Marketing September 2022 – September 2023 Oxford Brookes University, UK
Grade: Distinction
Award
Awarded the Director & Merit Scholarship of 2000 GBP in recognition of excellent academic achievements
Modules
Customer Insight and Engagement, Research Methods for Events and Marketing, Understanding
Consumer Behaviour, Introduction to the Principles of Responsible Marketing, Digital and Social Media
Marketing Strategy, Digital Marketing and Analytics, Sustainable Global Marketing Strategy, International Marketing
Bachelor’s in Business Administration June 2017 – June 2020
Christ University, India
Grade: CGPA 9.8/10
Modules
Strategy in Management, Management Concepts, Analytics, Integrated Marketing
Communications, Digital Marketing, Neuro Marketing, Event Marketing, Taxation and Bank Management,
International Business, Operations Management, and Business Law
Accomplishments
Bridged communication gaps between 1,200+ students and faculty as Elected Student Representative.
Created a digital cooking competition at university engaging 120+ students in a creative showcase in collaboration with PRME UK.
Expanded global reach for the cultural exchange program Teepee Culture by devising influencer collaborations.
Drove 28% Instagram follower growth for the nonprofit Explorers Summit via a photographer content campaign.
Interned in marketing department of Nepal’s leading remittance company CG Finco.
Technical Skills
HubSpot, Excel, Google Docs, WordPress, Shopify, Etsy, Google Analytics (GA), Instagram Analytics, Canva, Sprout
Social, Semrush, Hootsuite, Later, Facebook Business Manager, Salesforce, Brandwatch, iMovie, and MailChimp.
Email: palak.agarwal.uk@gmail.com
To be FEATURED: Send your CV, portfolio (if any), LinkedIn profile, and desired photo to ‘hello@widdnetwork.com’ using the subject ‘WIDDTalents’.
