ALISHA REHMAN -PRODUCT MANAGER

An accomplished Product Manager with a track record of improving app visibility, optimising rankings, and driving organic downloads through strategic research and A/B testing. Proficient in utilising Google Console, App Store, and Amazon Store to expand product reach. Skilled in agile team leadership, data-driven enhancements, and project management tools like Nifty, Slack, Jira, and Trello.

SKILLS

• A/B Testing

• Firebase Analytics

• Agile Methadologies

• Jira, Slack, Nifty, Trello

• Metadata Optimisation

• Amazon Store Optimisation

• Game Analytics

• Keyword Research

• Project Management (Jira, Nifty, Slack, Trello)

• Data Driven Decision Making

• Google AdMob

• App Store Optimisation (ASO)

PROFESSIONAL EXPERIENCE

Product Manager | The Game Studios (Sept 2022 - April 2023)

• Effectively led and oversaw a cross-functional team of developers and designers, nurturing collaboration and elevating productivity through the adoption of agile methodologies.

• Monitored and improved performance by harnessing Firebase Analytics and game analytics, utilising data-driven insights to foster

• ongoing enhancements.

• Implemented streamlined team coordination and project tracking using management tools such as Nifty, Slack, Jira, and Trello.

Digital Marketer Executive | The Game Studios (Feb 2021 - Sept 2022)

• Attained enhanced app visibility and improved rankings by strategically conducting keyword research, optimising metadata,

• and conducting A/B testing, resulting in increased organic downloads and heightened user engagement.

• Achieved 60% organic growth via ASO and publishing.

• Utilized Google Console, App Store, and Amazon Store platforms proficiently to optimize the distribution and promotion of

• gaming products, maximising reach and visibility among the target audience.

Social Media Manager | Elan Ltd (Sept 2020 - Dec 2020)

• Developed and executed innovative social media strategies, leading to 80% increased brand visibility and higher engagement within 12 months.

• Customised content to drive community participation, resulting in a significant rise in user-generated content and organic reach.

• Researched and implemented advanced social media measurement tools, enhancing data accuracy.

• Identified emerging consumer trends to inform campaign strategies, leading to improved conversion rates and increased customer satisfaction.

Project Associate | Nestle (Sept 2019 - Feb 2020)

• Achieved seamless development, organisation, and execution of comprehensive marketing support plans for the Docello dessert project, emphasising strategic planning and effective coordination.

• Effectively managed the vendor and buyer onboarding process, resulting in the smooth integration of stakeholders and the establishment of productive business relationships.

ACHIEVEMENTS

• Acted as a Women in Technology representative in multiple USAID events.

• Served as a Women's representative at the Google Pakistan Event.

• Orchestrated and oversaw the Nestle Asia Project Workshop.

• Achieved World Distinction in the Consumer Behaviour course.

• Held a Scholarship from 2017 to 2019.

WORKSHOPS

• Women in Technology

• Google AdMob & Ads Webinar

• Leadership & Positive Psychology

EDUCATION

Bachelors in Business Administration - First Class Honours University of London (2016 - 2019)

Majors in Marketing

GCSE - A LEVELS (2014 - 2016)

Lahore Grammar School

alishasheikh15@hotmail.com

Connect with ALISHA REHMAN on LinkedIn

To be FEATURED: Send your CV, portfolio (if any), LinkedIn profile, and desired photo to ‘hello@widdnetwork.com’ using the subject ‘WIDDTalents’.