Izati Ngaliman -Digital campaign manager position (10 years work experience)

My name is Izati Ngaliman, and I'm currently seeking  a Digital Campaign Manager position in Singapore. I am also open to work remotely if the position is outside of Singapore as long as I can operate in GMT +8.

Education

• MA Design – Critical Practice, Service Design, Goldsmiths, University of London (2011)

• BA Business Management – Marketing, Singapore Management University (2008)

Personal skills

• Excellent communication skill, high level of empathy, excellent public speaking and presentation skill,

strong listening skills pertaining to client management, strong leadership, ability to handle multiple

projects and works well under pressure, ability to work collaboratively as a team player to achieve

common business goals for the company and the clients

Technical skills

• Microsoft Office Suite (Powerpoint and Excel), Google Office Suite, Adobe Creative Suite, Sprinklr,

Hootsuite, Sprout Social, Canva

• Ads Manager for Meta, X, LinkedIn, Instagram, YouTube, TikTok and Google Ads

• Trello and Asana

• Google Analytics 4

Language skills

• English (fluent in written and spoken), Malay (fluent in written and spoken)

Work Experience

Maker Lab, Amazon Prime Video, Singapore (Contract) Jan ’23 to Feb ‘23

Social Media and Community Manager

Maker Lab is an advertising and communication agency that specializes in social media campaigns

• Community building through various social media channels such as Meta, Instagram, X, LinkedIn and

TikTok by engaging with social media audience comments for Amazon Prime Videos

• Social media posts campaign deployment across various social media channels such as Meta,

Instagram, X and TikTok

• Generated social media report with metrics such as Reach, Engagements (Likes, Shares and

Comments) and New followers

• Conducted extensive weekly and monthly reporting on new shows title launch on the Reach metrics,

monitored results for 84 posts within a lifetime campaign.

• Conducted research on which day and best time to post on social media

• Contributed to social media campaign ideation such as collaboration with key Instagram and TikTok

influencers

• Campaign deployed achieved a total of 2.63% increase in new followers for all social channels on a

week on week basis

Digitas, Publicis Singapore (Contract) Jun ’22 to Sept ‘22 -Account Executive

Digitas is an integrated marketing agency that specializes in social media campaigns

• Implemented social media campaigns through Meta Ads Manager and LinkedIn ads Manager

• Responsible for curating target audience on Social Media platforms such as Meta and LinkedIn

• Responsible for campaign reporting and updating report on metrics such as engagement rate, click-

through-rate, thruplays, reach and impressions

• Manage day to day client liaison and participated in WIP meetings on improving campaign

performance, social media content ideation process and keeping updated on delivery timeline

• Act as a liaison between account managers and social media marketing managers and was

responsible for updating brief templates and Trello for upcoming campaign

• Liaised with the finance team to raise Cost Estimates and Purchase Orders for clients

• Managed a SGD 30k marketing budget on paid campaign deployment on social platforms such as

LinkedIn and Meta for UOB as a client

• Achieve 1000 new followiers for LinkedIn account for UOB as a client in 3 months

Scream Advertising Agency (contract) Jan ’22 to Apr ‘22

Account Executive

Screame is an advertising agency that specializes in integrated marketing campaigns

• Deployed performance marketing campaign in the space of social media such as Meta, Instagram, X

and LinkedIn

• Responsible for detailed social media campaign reporting and analysis

• Liaised with external vendors in executing out of home advertising campaigns such as bus ads

• Responsible for crafting media diaries which includes scope of work, budget and timeline

• Well versed in churning out graphical data using pivot table in excel

• Conducted comprehensive market research to participate in Market Tenders

• Contributed research and content to the company's Social Media Landscape research deck

• Responsible for monitoring, documenting influencers campaigns on Instagram and campaign reporting

• Participated in weekly WIP meeting to align project progress and client's feedback and request

• Achieve 25% increase in sales for Hasbro as a client by executing Influencer Marketing UGC content

such as giveways and product reviews.

Decision Science Agency (contract) Apr ’20 to Jul ‘20

Business Development Manager

Decision Science is a digital agency that specializes in building website and mobile apps

• Oversead wireframes for UX and UI Design projects

• Managed and owned timeline for development and production process of client projects with Scrum

methodologies

• Developed user personas and user journey in UX research programs

• Responsible for drafting and developing project pitches for client leads

• Presented to client on business decks and presentation

Datavis Pte Ltd (contract) Nov ’18 to Feb ‘19

Project Manager

Datavis is an IT company specializing in data visualization platforms

• Performed market research for potential clients in the space of business intelligence tools and data

visualization

• Managed content development for project pitches and project requirement specifications

• Managed and owned timeline for development and production process of client projects using Jira as a

Software

• Developed collaterals for company’s marketing and outreach efforts

• Responsible for drafting and developing project proposals for client leads

• Set up work agile processes to facilitate workflow between development and management department

Baklavva.co – Freelance UX Designer, Singapore Aug ‘14 to July ‘18

Baklavva.co is a design portfolio

• Designed and refined front-end mobile application for a health tech start-up at iHealth.com

(http://ihealthlabs.com) - contract work

• Designed and developed layout and color profile for mobile finance application for a leading global

bank with Aleph-labs.com (http://aleph-labs.com/) - contract work

• Designed and produced a 25-page eBook and landing pages for a supplement company to increase

email conversion on website – www.xtend-life.com

• Designed and developed a website for a nutrition company called EmendareHealth.com.au

• Responsible for generating infographics work for the Royal Society of Arts, U.K. -

https://www.thersa.org/ to inform audience on the digital economy

• Produced and developed graphics work for a start-up company - https://unicornpitch.com/

Google Asia Pacific Ltd., Singapore (6-months contract) Jan ’14 to July ’14

Account Strategist - AdMob for Publisher (mobile RTB network)

AdMob is a mobile ad network that helps publisher monetise and acquire users.

• Implemented email marketing channel to drive feature adoption amongst publishers

• Managed content development of email campaigns to drive engagement

• Performed market research with data analysts to identify opportunities for email content

• Automated the email marketing process and managed audience segmentation

• Analyzed success of campaign through opening rates and CTR to engage in continual improvement of

campaigns

• Responsible for setting up processes to facilitate workflow between departments

• Achieved 3-5% open rate for emails sent to publishers locally and regionally

LoanGarage.com - Plutus Software Ltd, Singapore Apr ‘12 to Dec ‘12

Marketing Manager

LoanGarage.com is a web and mobile marketplace for personal loans & credit, a lead-generation platform

for banks and licensed lenders, presently Uangteman.com (Indonesia)

• Developed brand identity and product branding for website and mobile app

• Secured partnerships with banks and lenders in the consumer loan sector

• Represented company’s product launch at DEMO 2012 in Santa Clara, California -

http://venturebeat.com/2012/10/02/loan-garage-demo/

• Setup Meta and LinkedIn social media campaigns to generate leads for the platform

• Designed and developed marketing collaterals for campaigns

• Worked and collaborated with a team of designers and developers of four

Deal.com.sg, Singapore Jan ‘12 to Mar ‘12

Social Media Marketing Manager

Deal.com.sg is Singapore’s largest online deal site and e-commerce platform

• Managed the development of creative assets for social media campaigns

• Monitored results of marketing activities through analytics software such as Sprout Social dashboard

and reported on social media KPIs

• Implemented rewards-and-referral campaign on Facebook to increase coupon purchase and

conversion on site

• Worked and collaborated with team of designers and developers of five

• Achieved high engagement rates and viral success for several posts surpassing 11k likes per post

Salary Expectations

SGD 5500 per month, health insurance, 10% annual performance bonus.

LinkedIn: https://www.linkedin.com/in/izati/

Email: izartist@gmail.com

To be FEATURED: Send your CV, portfolio (if any), LinkedIn profile, and desired photo to ‘hello@widdnetwork.com’ using the subject ‘WIDDTalents’.