Rachael Evans -Marketing & Communications professional
PROFILE
Seasoned Marketing & Communications Professional with a demonstrated history in the corporate real estate industry across B2B & B2C. High performing team leader, detail oriented and analytical.
WORK EXPERIENCE
The Buzz
March 2022 - Current | Senior Marketing Consultant
Digital Marketing Strategy; Brand Awareness; Social Media Training; Pitching; Presenting
Working with various clients to create digital marketing strategies and support with execution. Developing and delivering training to leadership teams. Clients have centred around B2B Corporate Real Estate.
LiquidSpace
March 2022 - February 2024 | Senior Marketing Manager
B2B SaaS; GTM Strategies; PR; Lead Gen; Content Marketing; Brand Awareness
Supporting business growth through marketing strategy and execution. Strategy and execution of Lead Generation campaigns. Management of content planning and execution across digital channels and PR. Reporting to leadership team. Managing external agencies.
Excell Group
Head of Marketing | September 2021 - March 2022
Customer Communications; Brand Awareness Strategy; Team Leadership
Leading the Marketing team to drive business growth. Support with streamlining and improving customer communications for principle customer. Support with rebrand development and execution ahead of acquisition by Wavenet including developing workshops for sales team to support creation of new vision, mission and values.
British Land
Digital Marketing Communications Manager (B2C) | February 2018-September 2021
Marketing Communications; Team Leadership; Campaign Strategy
Leading on Marketing and Communications Strategy across digital channels for both retail and office sites. Managing channel owners to curate and disseminate messaging cross-channel. Supporting with campaign strategy and execution including enlivenment activations. I also supported with the development and delivery of the Broadgate campus app.
Broadgate Estates
Internal Communications Manager| May 2017 - January 2018
Copywriting; CRM Management; Stakeholder Management Creation and dissemination of internal business news and change communications.
Kumon Educational UK & Ireland
Communications Manager | June 2012 - May 2017
Managing social media presence to increase brand awareness amongst potential customers and potential franchisees. Writing and publishing company blog, optimising for SEO. Production of company magazine. Training all franchisees in local marketing. Managed small team of marketing execs.
RG Carter Ltd
Journalist/Copywriter | March 2011 - June 2012
Managing 2 company magazines, sourcing content and commissioning photography. Writing and distributing all press releases. Managing CMS and supporting with RFP content.
Cambridgeshire County Council
Communications Officer | June 2010 - March 2011
Creating content for internal magazine. Supporting in creation of presentations. Updating intranet site.
Cambridge Local Safeguarding Children's Board
Court Reporter | March 2009 - November 2009
Attending court proceedings. Creating daily report for distribution to various bodies including police and social services.
Royal Sussex County Hospital
Complaints Administrator | November 2008-September 2009
Providing admin support to complaints team and writing response letters.
Alfred McAlpine Plc
Helpdesk & Admin Team Leader | April 2009 - January 2009
Proving facilities management helpdesk service for Yellow Pages buildings across the country.
SKILLS
Strategy
PR
Lead Generation
Content planning
Copywriting
Budget management
Canva
HubSpot
Salesforce
Social
CRM
GTM Strategies
CONTACT
rachael_evans@hotmail.com
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