Rachel D. Hislop -Senior Marketing Leader
PROFILE
Dynamic, results-oriented Senior Marketing Leader and Strategist renowned for inspiring teams and driving impactful multi-channel marketing initiatives. A visionary storyteller and Senior Advisor to CEOs, skilled in brand innovation, executive leadership, insurance, retail, and eCommerce. Recognized as a "Top 40 Under 40 Leader" by the Nashville Business Journal.
OPEN FOR POSITIONS INCLUDING
VICE PRESIDENT, MARKETINGVP, CORPORATE COMMUNICATIONS AND PRSENIOR DIRECTOR OF MARKETING
COMPETENCIES
Proven Brand Innovation Leader: Demonstrates executive leadership, brand management, and expertise in insurance, retail, and eCommerce. Collaborates effectively across channels, nurtures partner relations, and executes precise strategic planning.
Data-Driven Storytelling Strategist: Harnesses data analytics for strategic decision-making, enhancing team and stakeholder communication. Adapts seamlessly to dynamic market trends and efficiently manages scalability.
Research-Driven Customer-Centric Expert: Elevates customer experience and brand recognition through meticulous research, multi- and omnichannel strategies, and strategic branding.
Diversity-Driven Marketing and Operations Leader: Champions diversity, equity, inclusion, and belonging, integrating these principles into organizational culture. Proficient in multi-site operations, scalability, and segmentation.
ACCEPTANCE INSURANCE | NASHVILLE, TN JAN 2020 – JAN 2024
Vice President of Marketing and Brand Innovation
Formulated and executed strategic marketing plans, elevating brand awareness, driving customer acquisition, and fostering revenue growth in alignment with company objectives and values.
● Earned multiple industry awards, including Forbes(Best Midsize Employers, Diversity, New Grads), APICIA’s Leadership During Covid-19 and 2023 Business Intelligence Group’s Top Marketing Dept.
● Achieved a remarkable 140% rise in star ratings, elevating customer satisfaction from 2 to 4.8/5.
● Reduced turnover by 10 points and upped engagement by 11, stressing Diversity, Equity, Inclusion, and Belonging, aligned with the #OneTeam and our “Take Care of Each Other” service vision.
● Developed a Careers page, leading to a 30% rise in applications and improved talent acquisition.
● Initiated a Brand Ambassador campaign, achieving a 37% rise in online ratings and a +468% social engagement.
● Expanded email contacts to 25+ million, significantly enhancing digital reach and engagement.
● Reduced ad spend by 20% while driving 11% boost in quotes by embracing Low-Cost Quote Growth.
● Implemented "Objectives and Key Results" (OKR) for better organizational project management.
ADVANCE FINANCIAL | NASHVILLE, TN JAN 2019 – JAN 2020
Director of Digital Acquisition, Product, and Marketing Led and aligned diverse global teams of direct reports and peers toward the successful ideation and execution of multimedia campaigns.
● Strategized lead buy channel growth to 20% of the marketing mix, employing innovative demand generation and qualification tactics.
● Achieved a 27% conversion boost and a 13% PPC cost cut via creative landing page testing.
● Pioneered Salesforce adoption, uplifting communications; +40% opt-ins, 25% wallet share rise.
● Unified Digital Marketing: conversion modeling, UI/UX design, web dev, and personalization.
● Integrated CRM, and first-party data into content planning, enhancing customer communications.
NXG STRATEGIES | FRANKLIN, TN AUG 2017 – JAN 2019
Director of Marketing and Communications Successfully implemented new digital strategies, revitalized the brand architecture, operationalized a content management system, restructured the budgeting process, and transformed the PR focus.
● Executed digital strategies for a 100% brand awareness surge, cementing market presence.
● Revitalized brand architecture, aligning vision across sales, marketing, and service.
● Operationalized CMS, boosting productivity by 20% via streamlined content processes.
● Restructured budgeting for precision, optimizing resource allocation, and 30% savings.
● Transformed PR to brand storytelling, amplifying online presence, Winning a 2018 Williamson Business Leadership Award.
DIRECT AUTO INSURANCE AN ALLSTATE COMPANY | NASHVILLE, TN FEB 2008 – AUG 2017
Marketing & Creative Director (Mar 2015 – Aug 2017)
Led a seven-person team and contributed to the management team's success in restoring the company to profitability.
● Achieved 20% print cost cut (2015-2017) amid intricate production.
● Managed a $32M marketing budget, ensuring transparency, and prudence.
● Initiated $3M IMPACT (TNA) Wrestling collab, dynamic social platform, and 200+ local activations.
● Revamped online content for a 30% YoY unique visitor rise.
● Managed creative assets for a 17% cost cut, elevated impact.
● Guided mobile-first web enhancement, and double-digit growth.
● Produced 75+ TV, and 75+ Radio ads in English/Spanish.
Previous Positions: Marketing Manager (2011 – 2015) and Marketing Specialist (2008 – 2011)
THOUGHT LEADERSHIP
CHAPTER PRESIDENT | CLUB CMO, 2024
● RDH CONSULTING, LLC | BLOG, 2024
Marketing Maverick Musings
● TRUEWEST PODCAST | GUEST, 2023
Rachel Stein Hislop Episode 16
● REPUTATION.COM | CONTRIBUTOR, 2023
“Elevating Online Brand Reputation: How Acceptance Insurance Redefined Customer Relationships and Transformed Business Success”
● MARTECH OUTLOOK | AUTHOR, 2023
“Building a Resilient Brand in the Digital Era: Insights from Acceptance Insurance”
● A PODCAST BY EDGEWISE | GUEST, 2023
“Humanize Your Brand with Video Content”
● NBJ PEOPLE ON THE MOVE | RECOGNITION, 2023
Rachel Hislop, Recognized at Acceptance Insurance
● ANA | JUDGE Association of National Advertisers, 2021
ACHIEVEMENTS
● MARKETING DEPARTMENT OF THE YEAR, Winner Business Intelligence Group, ▪ 2023
● 40 UNDER 40 AWARD, Winner Nashville Business Journal, ▪ 2022
CONTINUING EDUCATION
● BACHELOR OF ARTS - PUBLIC RELATIONS
State University of New York at Oswego
● EXECUTIVE COACHING SERIES, E3 Solutions (2020 - Present)
COMMUNITY ENGAGEMENT
● AMERICAN CANCER SOCIETY, Ambassador
● HABITAT FOR HUMANITY, Volunteer
● SECOND HARVEST FOOD BANK, Volunteer
● NASHVILLE HUMANE ASSOCIATION, Volunteer
SOFTWARE PROFICIENCIES
Adobe Creative Suite • Adaptive • Canva • Contentful •
Google Suite • Microsoft Office Suite • NetSuite •
Reputation • Salesforce • Slack • Sprinklr • Sprout •
WorkDay • Wrike
CONTACT
Connect on LinkedIn
racheldhislop@gmail.com
