SHELBY HOUSTON - DIGITAL MARKETING
SUMMARY
Digital marketing professional adept at utilizing style guides to craft campaign designs, develop buyer personas and empathy maps, write compelling copy, create engaging emails, and craft effective social media posts. Possesses knowledge in the medical and retail sectors from previous roles as a medical assistant and retail store manager.
TECHNICAL SKILLS
Software: Content creation, Social media, Marketing strategy, Email campaigns, Branding
Tools: MailChimp, Slack, Unsplash, Meetup, and Eventbrite
Skills: Time Management, Typing, Organizational Capabilities, Interpersonal Skills, Skill Development, Customer Engagement, Customer Experience, Attention to Detail
Additional Skills: Data entry, Copywriting, Data analytics, Digital fluency, Analytic reasoning, Project management, Drafting, Point of Sale Programs, Patient education and counseling.
EXPERIENCE
Thinkful | Online
Digital Marketing Trainee 08/2023 - 11/2023
● Developed and executed brand guides, personas, social media strategy, content, and campaigns to boost brand awareness, utilizing KPIs for performance tracking
● Implemented SEO/SEM strategies by enhancing web traffic while creating lead-generation content, including email and social media campaigns
● Crafted diverse copy for blogs, emails, newsletters, and social media posts to enhance audience engagement and drive click-through rates.
Color Craft Memphis, TN
Machine Operator 10/2022 - 08/2023
● Recorded daily production data and meticulously maintained precise time logs for management review.
● Ensured optimal machine performance by carefully loading and inspecting raw materials for any defects during the production process.
● Adhered strictly to company protocols for quality control, including monitoring and adjusting machine feed and speed parameters to guarantee flawless machining results.
State Beauty Supply Southaven, MS
Weekend Supervisor 04/2020 - 10/2022
● Cultivated a welcoming and positive atmosphere while addressing customer inquiries and needs.
● Successfully managed store opening and closing procedures in alignment with company standards, reconciling reports for point-of-sale and credit card systems to ensure accuracy.
Dermatology Clinic of NMS Southaven, MS
National Certified Medical Assistant 12/2014 - 03/2020
● Recorded comprehensive patient information including triage details, medical history, current medications, allergies, and treatments, while adhering to regulatory standards.
● Delivered clear and concise treatment instructions to patients both verbally and in writing, along with providing necessary educational materials for informed diagnosis.
EDUCATION
(Thinkful) Certificate, Digital Marketing 08/2023 - 11/2023
Delta Technical College (Southaven, MS) National Certified Medical Assistant (NCMA) 02/2014 - 12/2014
CONTACT
ShelbyHouston2022@gmail.com
Connect on LinkedIn
