Alayna Wood -SEO and Content Marketing Manager
SUMMARY
Over the last 4 years I've worked in communication and marketing roles in a variety of industries. I began as the Communication Coordinator VISTA with Truckee Meadows Parks Foundation. I then worked for about 2 years at a cannabis e-commerce startup doing SEO research and optimization, as well as assisting with tech support on client websites. Since 2022, I have worked as the content marketing and SEO manager for a strategic planning software and services company.
In addition to those professional roles, I’ve also served as a Graduate Teaching and Research assistant at University of Nevada, Reno teaching graphic design and HTML. I also taught English in China for 4 years from August 2015- November 2019.
EDUCATIO N
M.A. in Media Innovation
University of Nevada, Reno RENO, NV (2021-2023)
GPA: 3.95
Graduate Teaching Assistant for Web Design 108
Graduate Research Assistant for Nevada Radio History Project
Thesis Project- AI Tech in Journalism Podcast
B.A. In Intercultural Studies
Northwest University KIRKLAND, WA (2011-2015)
GPA: 3.61
Study abroad in Kigali, Rwanda (2013)
Managing Editor for Karisma Yearbook (2012-2014)
Senior Writer and Editor for Talon Media (2014-2015)
work experience
SEO and Content Marketing Manager (Sep 2022- current)
OnStrategy
Keyword research and on page SEO auditing.
Video editing
Content writing and SEO optimization for specialized business, and strategic planning topics
Analytics reports
Graphic design
Product Marketing
Graduate Teaching Assistant for Graphic Design Lab (Spring 2022 - Spring 2023)
University of Nevada, Reno
Instructing Reynolds School students graphic design principles
Teaching basics of the Adobe Suite programs such as InDesign, Photoshop, Illustrator
HTML & CSS instruction
Journalistic best practices for creating posts on Twitter & other marketing and social media platforms
SEO Specialist (Dec 2020 -Sep 2022)
Setting up partner's content sites and e-commerce solutions
Developing SEO keyword strategies to optimize their website standing on Google.
Creating analytics dashboards and sending monthly reports
Analyzing Google Search ranking
Providing SEO optimized front and backend copy
Keyword research through SEM Rush.
Communications Coordinator VISTA February (2020-February 2021)
Truckee Meadows Parks Foundation
Establish analytics and tracking systems to analyze post reach and engagement.
Create newsletter and email marketing campaigns
Run the organization's social media channels (Youtube, Facebook, Instagram)
Organize and facilitate writers for the weekly blog posts. Edit and Format posts.
Analyze and optimize SEO and other marketing tools to increase website traffic
Film and edit videos for Trails Challenge and Discover Your Parks virtual tours
Lead interpretive hikes with in-person programs
Photograph, design, and edit photos and graphics for marketing campaigns
SKILLS
Design: Photoshop, In-Design, Illustrator, and Lightroom
Video Editing: Premier Pro and Premier Rush
Audio Editing & Podcasting: Adobe Audition, Descript, Adobe Suite
Google Suite: Tag Manager, Search Console, Analytics, Looker Studio, Business Profile
CMS: Wordpress, Wix, Duda (Design Certification), HTML & CSS
CRM & AI Tools: Jasper, ChatGPT, SurferSEO, Descript, SEM Rush, OtterAI
Writing, Photography, Videography, Social Media, Research and Analytics, leadership, Instruction, Creativity, Collaboration.
