MARIA-CATALINA LEMUS (Marketing and Sales Professional)

Leveraging my Master’s degree in Marketing and Bachelor’s degree in Business Administration, along with over 10 years of hands-on experience, I have cultivated a robust skillset in CRM, relationship building, and data analysis, all focused on enhancing customer satisfaction. As a collaborative team player with a results-oriented mindset, I excel in problem-solving, meticulous time management, and crafting precise marketing strategies. I integrate efficient project management and personal organisation, employing time-blocking, prioritisation, and regular reviews. Proficient in strategic communication, I prioritise impactful messaging through appropriate channels. With a background in B2B2C marketing and sales, I can optimise customer journey mapping, audience targeting, and market research. I am eager to contribute as a Market Professional.

WORK EXPERIENCE

8C PARTNERS - Freelance – Marketing and Sales Consultant United (States, Remote: Nov 2018 – Present)

• Spearheaded cross-functional teams with sales and operations to deliver presentations, provide customer support, manage relationships, and streamline administrative tasks, ensuring a seamless customer experience.

• Assembled dynamic sales pipelines and marketing funnels for clients across diverse industries, including a pivotal unit at a leading private equity consultancy firm.

• Maximised market research and market intelligence in pest control, carpet cleaning, and e-commerce projects, to identify and target high-value customer segments, improving lead generation and conversion rates.

• Launched social media advertising campaigns (Facebook Ads and Meta Business Manager) to drive website engagement for a consumer protection project.

Achievements

• Boosted customer lifetime value by 15% by crafting buyer personas.

• Revamped customer targeting by 20% through data analysis.

• Reconfigured marketing funnel and sales pipeline, achieving 100% clarity in touch-points, a 15% rise in customer satisfaction, and 10% faster sales cycles.

SELF-EMPLOYED – Marketing Consultant Bogota D.C. (Colombia: Jan 2016 – Mar 2018)

• Uncovered growth by analysing market data through primary market research for Financial & Hospitality clients to identify opportunities.

• Articulated communication initiatives developing targeted marketing strategies based on customer insights and behaviours.

• Streamlined digital touch-points by streamlining online channels, boosting website engagement and support.

Achievements

• Constructed targeted customer profiles, lifting conversion rates by 20%

• Fortified digital experiences, driving a 35% performance boost in communication, website engagement, customer support, and CX management.

HOTEL PARQUE 97 SUITES – Marketing and Sales Advisor Bogota D.C. (Colombia: Aug 2009 – Nov 2015)

• Spearheaded sales, marketing, and service strategies with Sales Executives to skyrocket customer acquisition and revenue through optimised resource allocation, time management, and agenda organisation.

• Co-piloted La Terraza project, leveraging project management skills to deliver on financial goals and expand customer reach.

• Calibrated sales metrics to streamline sales administration, time management, and customer interactions.

Achievements

• Bolstered sales operations through efficient time allocation and customer interaction, reaching a 13% sales increase.

• Spearheaded the La Terraza project, exceeding financial goals by 25% and achieving high stakeholder satisfaction.

VIRTUAL MEDIA NETWORK - Corporate Account Executive (Bogota D.C Colombia: May – Aug 2013)

Temporary Project

• Championed the development of a new tech portfolio, enhancing sales support and amplifying company growth and market competitiveness.

• Recaptured key customer relationships, including Carulla, driving significant revenue recovery through improved service and strategic initiatives.

• Carried out base management strategies to engage high-value customers, resulting in solidified partnerships and increased upselling and cross-selling opportunities.

Achievements

• Rescued critical customer accounts, fuelling a 30% sales increase and a 15% growth in market share.

• Tailored product offerings to meet customer needs, sparking a 10% B2B engagement boost.

HOTEL SPIWAK CHIPICHAPE CALI - Account Manager Bogotá, (Colombia: May 2011 – January 2012)

• Grew customer adoption with the execution of the market development strategy to target new B2B and B2C segments.

• Pioneered the hotel’s GTM strategy and luxury positioning, securing high-end distribution channels and leveraging industry events to cultivate customer relationships.

• Orchestrated a collaborative and comprehensive marketing and sales strategy, adhering to the company’s value roadmap.

Achievements

• Secured new deals and onboarded customers, achieving a 5% revenue increase.

• Led customer visits across various industry segments, boosting brand awareness and driving 5% market growth.

EDUCATION

Graduate: Universidad de Los Andes - Bogota, Colombia: Oct 2013 - master’s degree in marketing

Undergraduate: Pontificia Universidad Javeriana - Bogota, Colombia: Oct 2006 - bachelor’s degree in Business Administration

Best Student Honor Roll - Business Administration Class - Academic Excellence, Class 2006.

CERTIFICATIONS

• Excel: Learning VBA – National Association of State Boards of Accountancy (NASBA) – May 2024

• Managing Multiple Projects – LinkedIn Learning – Apr 2024

• Professional Networking - Project Management Institute – Apr 2024 

• Excel: Macros and VBA for Beginners -LinkedIn Learning - Oct 2023

• Salesforce Tips – LinkedIn Learning - Sep 2023

• Salesforce for Marketers – LinkedIn Learning - Mar 2023 

• Salesforce Essentials – LinkedIn Learning - Feb 2023 

• Content Creation – LinkedIn Learning - Feb 2023

• SEO Foundations – National Association of State Boards of Accountancy (NASBA) - Jan 2023 

• Strategic Thinking – Project Management Institute - Jan 2020

LANGUAGES

English and Spanish proficiency

SKILLS

Customer Relationship Management – CRM, Customer Service, Account Management, Sales Support, Sales Operations, Project Management, Business Communications, Business Strategy, Strategic Marketing, Digital Marketing, Traditional Marketing, Email Marketing, Segmentation, Buyer Personas, Benchmarking, Market Intelligence, SWOT Analysis, Competitor Analysis, Customer Profiles, Target Audiences, Buyer Personas, Unique Value Proposition USP, Positioning, Market Research, Market Planning, Strategic Thinking, Team Work, Microsoft Office Suite, Advanced Excel, Google Workspace, Trello, Salesforce (reports and dashboards).

Connect with Maria-Catalina on LinkedIn

Contact her directly: lemuscatalina84@gmail.com