Select a Topic That Interests You
Heinz and Gut New York Reveal Spooky Campaign Sure to Bring a Smile
Heinz is once again celebrating its fans by showcasing their passionate love for the brand in a new Halloween campaign...
The Power of Psychology in Strategic Marketing
The blend of strategic marketing and psychology plays a crucial role in achieving success.
Career Growth Strategies for Entry-Level Executives
We also have a course on personal branding that can help you...
Join Us for the Winter Meeting as we reflect on 2024 and explore opportunities for 2025
As we prepare to close out the year, our Winter Meeting offers an opportunity to come together, reflect on the achievements of 2024, and explore the exciting possibilities for 2025.
Spotlighting Leaders (Women) in Digital Marketing and Design
The digital marketing and design industries are dynamic fields that are increasingly recognising the significance of diversity, equity, and inclusion (DEI).
The Power of Cross-Generational Collaboration between Gen Z and Older Generations
This article examines the benefits, the challenges it presents, and effective strategies for creating seamless teamwork between Gen Z and their older counterparts...
Beats Studio Pro x Kim
A partnership that breaks the mould of conventional brand collaborations...
Remote Work: Blessing or Curse?
In recent years, the shift towards remote work has transformed the world of employment.
Olympic GB Athletes Unite for Diversity and Inclusion Campaign
Ocean Outdoor launched an out-of-home campaign featuring Olympic GB athletes to tackle bias and discrimination while advocating for fairer representation in sports.
GIRLHOOD- The Importance of Women Friendships, Relationships and Community
Having connections with other women in the workplace community is a remarkable opportunity for creating relationships for friendships, mentorships, or even a support system.
Welcoming Rebecca Hamilton as a New Mentor
We are happy to announce that Rebecca (Claire) Hamilton has joined us as a mentor for our next cohort. Rebecca brings a wealth of experience and a passion for driving change that aligns perfectly with our mission to empower women in the digital marketing and design industry.
Nike’s campaign challenges the way we think about refugee athletes
Ahead of the Paris 2024 Olympics, Nike’s “Watch Where We’re Going” campaign highlighted its ongoing partnership with the Olympic Refugee Committee. This included Nike becoming the official kit supplier for the IOC Refugee Olympic Team and supporting the Paris-based Terrains d’Avenir program, which aimed to give women and girls greater access to sports.
The Hidden Cost of Loneliness, Why Friendship is Important for Women’s Mental and Physical Health
Loneliness, often perceived as a transient state of mind, is a profound issue with far reaching implications on an individual's well-being.
REFY Redefines Community by Putting Customers First
For REFY, community is everything. To show this, the brand invited some of their biggest supporters to an unforgettable summer experience in Mallorca at the REFY villa.
Leadership Insights with Rebecca: Highlights from the July Broadcast
Rebecca, VP of Operations at FMO Media, recently shared her extensive experience in Digital Marketing and Operations during an insightful interview.
Mattel Introduces New Barbie Dolls
Mattel, Inc. has announced two new Barbie dolls: one that is blind and one that is a Black doll with Down syndrome. These dolls are designed to help more children see themselves in their toys and inspire them to tell more stories through play.
Building Your Identity; Marketing You and Creating Meaningful Connections
The first step to building your identity is to learn about yourself. This is done on both personal and professional levels; both on the outside and inside.
The Last Drop Campaign -Heinz
Since launching its global platform “It has to be Heinz,” the food brand has quickly responded to local trends, allowing it to create its latest ad very fast.
Mothercare campaign celebrates reality of childbirth
In 2019, Mothercare launched a campaign called "Beautiful, Isn’t She?" in collaboration with Transport for London. Displayed in London Underground stations, it features honest portraits of new mothers to challenge unrealistic depictions of post-natal life.
Why Rest and Recovery are essential (superpowers) for the Modern Wonder Woman
In a world that relentlessly demands more from women, the modern Wonder Woman has emerged as a powerful archetype – capable, driven, and determined to "have it all." However, this relentless pursuit of productivity and achievement often comes at the expense of something equally vital: rest and recovery.