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Code My Crown with Dove -Changing the game for Black hair
"Code My Crown" is a pioneering endeavour initiated in 2022, and led by the Dove brand, aiming to revolutionise the depiction of Black hair in video games. This innovative project is designed to honour and uplift the diverse textures and protective styles of Black hair in virtual worlds.
How Can I Improve My Conversation Skills?
Whether you're negotiating with clients, brainstorming with colleagues, or pitching creative concepts, mastering the art of conversation is essential for making impactful connections and driving results. If you're looking to enhance your conversation skills and make your voice heard, read on for invaluable insights tailored specifically for you.
Always, #LikeAGirl
The "Always #LikeAGirl" campaign, launched in 2014 by the feminine hygiene brand Always, emerged as a response to a pervasive societal issue: the decline in confidence experienced by girls as they reach puberty. This decline is often linked to the reinforcement of gender stereotypes, which can limit girls' perceptions of their capabilities and potential.
Fight Loneliness With friendship: how communities can help
According to Our Epidemic of Loneliness and Isolation: The U.S. Surgeon General’s Advisory on the Healing Effects of Social Connection and Community, 2023, “Loneliness and isolation represent profound threats to our health and well-being,” says Dr. Vivek Murthy, U.S. surgeon general. But he adds: “We have the power to respond.” How? “By taking small steps every day to strengthen our relationships.
The Impact of Nike's 'Dream Crazy' Campaign
From the tennis court to the soccer field, from the track to the gymnastics arena, the women featured in the 'Dream Crazy' campaign represented excellence, resilience, and determination. Their achievements served as a powerful reminder that women can achieve anything they set their minds to, and that adversity only fuels their resolve to succeed.
’Every Menopause Matters’ by Holland and Barrett’s -More than Just an advertising effort
Menopause is a universal experience that can significantly impact women's health and well-being, regardless of ethnicity. By ensuring inclusivity and representation in menopause support initiatives, Holland & Barrett is addressing the diverse needs and experiences of all women during this life stage.
Personal Branding Guide for Women in Digital Marketing
Building a personal brand is a powerful strategy for women to establish themselves as leaders, influencers, and experts in their field. As the industry continues to evolve, showcasing a unique personal brand not only sets you apart but also builds connections, trust, and professional growth. Here are some insightful strategies for women in digital marketing to effectively build and showcase their personal brand in this competitive arena.
An empowering ad BY PPS to flip women stereotypes
PPS, the financial services company for graduate professionals, launched an empowering ad challenging women stereotypes. Targeted at young women professionals, the campaign aims to reshape societal perceptions by highlighting them in various professions.
Being a Female Professional Shouldn't Come with Extra Pressure from linkedin
By cultivating a culture of support and encouragement, we can redefine success on LinkedIn and alleviate the undue pressure on female professionals to conform to arbitrary standards.
“I jiggle, therefore I am” -THIS GIRL CAN
By showcasing real women engaging in various physical activities, the campaign actively challenges societal norms and stereotypes about women's bodies and abilities. This inclusive approach sends a powerful message that sports are for everyone, regardless of body shape, size, or fitness level.
Loneliness -the Silent Productivity Killer
Loneliness can have a great negative impact in our personal and professional lives. The tale of Sarah a young professional, serves as a poignant example of how loneliness can cast a shadow over one's career.
Dove and LinkedIn collaboration to combat black hair discrimination in the workplace
Hair discrimination based on race persists as a systemic issue in the professional space, influencing everything from hiring practices to daily workplace interactions. This bias significantly hinders Black women's employment prospects and impedes their professional advancement.
The cornerstones of mentorship relationships
Rooted in mutual respect, trust, and integrity, these connections form the bedrock upon which individuals can grow, learn, and thrive. This article discusses the cornerstones that underpin successful mentoring relationships, highlighting the transformative impact they can have on both mentors and mentees.
Stop the gossip!
The suicide of the young woman deeply disturbed the English town. Even more surprising was the verdict reached by the coroner's jury: ‘She was killed by idle gossip!’ Evidently, the young woman’s name, her reputation, and ultimately her life were ruined by the town’s malicious idle talk.—Rumor and Gossip—The Social Psychology of Hearsay, by Ralph L. Rosnow and Gary Alan Fine.
Do women support women enough? -Insight from our poll
It's time to move beyond the rhetoric of empowerment and translate it into tangible actions that uplift and celebrate the achievements of fellow women. This article aims to explore the implications of our findings from a recent poll, and stress the urgent need for practical measures to bridge the gap between perception and reality.
Trans World Airlines (TWA) 1953 Ad: RETRO AD OF THE WEEK!
In 1953, Trans World Airlines (TWA) unveiled an advertisement that challenged societal norms and left an indelible mark on the culture. The ad's tagline, "Who says it's a man's world?" captured the essence of a pivotal moment in history when the aviation industry, traditionally dominated by men, witnessed a shift towards inclusivity and equality. The best retro ad for women.
THE ‘SWIMMABLE’ BILLBOARD BY ADIDAS UAE -BEYOND THE SURFACE
Sportswear brand adidas wanted to support the launch of its new inclusive swimwear collection in the United Arab Emirates, but faced a cultural hurdle when it came to connecting with its target audience.
How to recharge for a fresh start in 2024
How to recharge and get ready for a new year -2024. These 7 tips will go a long way in helping you energise and get ready for a new year!
HOW CAN I INITIATE A CONVERSATION AT A NETWORKING EVENT?
Starting a conversation with a fellow woman at a networking event is similar to initiating a conversation with anyone else. However, several factors can make networking seem daunting for some individuals. This could stem from reasons such as social anxiety, fear of rejection, or uncertainty about how to navigate professional interactions. Despite these challenges, the crucial approach remains to be approachable, genuine, and respectful. The following tips are designed to help ease the process, making networking more accessible and enjoyable for everyone involved.
How can I support others in enhancing their self-esteem?
Boosting self-esteem is a shared endeavour, and in this article, we share diverse and impactful ways to support those around us on their journey towards greater confidence and self-worth.