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Personal Branding Guide for Women in Digital Marketing

Building a personal brand is a powerful strategy for women to establish themselves as leaders, influencers, and experts in their field. As the industry continues to evolve, showcasing a unique personal brand not only sets you apart but also builds connections, trust, and professional growth. Here are some insightful strategies for women in digital marketing to effectively build and showcase their personal brand in this competitive arena.

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An empowering ad BY PPS to flip women stereotypes

PPS, the financial services company for graduate professionals, launched an empowering ad challenging women stereotypes. Targeted at young women professionals, the campaign aims to reshape societal perceptions by highlighting them in various professions.

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“I jiggle, therefore I am” -THIS GIRL CAN

By showcasing real women engaging in various physical activities, the campaign actively challenges societal norms and stereotypes about women's bodies and abilities. This inclusive approach sends a powerful message that sports are for everyone, regardless of body shape, size, or fitness level.

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Loneliness -the Silent Productivity Killer

Loneliness can have a great negative impact in our personal and professional lives. The tale of Sarah a young professional, serves as a poignant example of how loneliness can cast a shadow over one's career.

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The cornerstones of mentorship relationships

Rooted in mutual respect, trust, and integrity, these connections form the bedrock upon which individuals can grow, learn, and thrive. This article discusses the cornerstones that underpin successful mentoring relationships, highlighting the transformative impact they can have on both mentors and mentees.

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Stop the gossip!

The suicide of the young woman deeply disturbed the English town. Even more surprising was the verdict reached by the coroner's jury: ‘She was killed by idle gossip!’ Evidently, the young woman’s name, her reputation, and ultimately her life were ruined by the town’s malicious idle talk.​—Rumor and Gossip—​The Social Psychology of Hearsay, by Ralph L. Rosnow and Gary Alan Fine.

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Do women support women enough? -Insight from our poll

It's time to move beyond the rhetoric of empowerment and translate it into tangible actions that uplift and celebrate the achievements of fellow women. This article aims to explore the implications of our findings from a recent poll, and stress the urgent need for practical measures to bridge the gap between perception and reality.

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Trans World Airlines (TWA) 1953 Ad: RETRO AD OF THE WEEK!

In 1953, Trans World Airlines (TWA) unveiled an advertisement that challenged societal norms and left an indelible mark on the culture. The ad's tagline, "Who says it's a man's world?" captured the essence of a pivotal moment in history when the aviation industry, traditionally dominated by men, witnessed a shift towards inclusivity and equality. The best retro ad for women.

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HOW CAN I INITIATE A CONVERSATION AT A NETWORKING EVENT?

Starting a conversation with a fellow woman at a networking event is similar to initiating a conversation with anyone else. However, several factors can make networking seem daunting for some individuals. This could stem from reasons such as social anxiety, fear of rejection, or uncertainty about how to navigate professional interactions. Despite these challenges, the crucial approach remains to be approachable, genuine, and respectful. The following tips are designed to help ease the process, making networking more accessible and enjoyable for everyone involved.

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ADD US TO YOUR LINKEDIN PROFILE

To enhance your LinkedIn profile, networking opportunities, and our community awareness, please consider adding WIDD Network to your LinkedIn. Feel free to choose your preferred title, such as Member, Mentor, Mentee, or Speaker.

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Are you going to have children one day?

Around 1 in 7 couples may have difficulty conceiving. More than 8 out of 10 couples, where the woman is under 40, will conceive naturally within a year if they have regular unprotected sex (every 2 or 3 days) - NHS.

Hertility Ad

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DON'T LET THE ‘LIKES’ AND COMMENTS FOOL YOU

Embrace the Ground-Up approach, remember that every skill acquired, every connection made, and every project completed is a building block. Acknowledge the progress you make from the ground up. Success is often the result of continuous effort. Instead of seeking validation through likes, measure your impact. Focus on how your contributions have made a difference, whether in projects, collaborations, or positive changes within your industry.

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THINK LIKE A WOMAN, ACT LIKE A WOMAN, YOU ARE ENOUGH!

It's time to redefine societal expectations and celebrate the diverse strengths that women bring to the table. Embracing authenticity is not only a personal victory but a collective step towards a more inclusive and empowered world. You are more than enough just as you are!

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CHOOSING A MENTOR: THE KEY ATTRIBUTES THAT MATTER MOST (INSIGHT FROM OUR POLL)

In the quest for personal and professional growth, finding the right mentor can be a transformative experience. A mentor provides guidance, support, and valuable insights to help you navigate your journey. But what qualities and attributes should you prioritise when seeking a mentor? We conducted a poll to understand what individuals value the most in their mentor-mentee relationships, and the results shed light on the key attributes that matter most.

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