McKenzie Anderson -Digital marketing specialist
EXPERIENCE
Digital Marketing Specialist (Freelance)
Mahabir Wellness; Pamela Siegel, LPC; Jagged Edge Farm; Johnye Bennett Fine Art; Martini Metalwork
March 2024—present
Increase organic website traffic through SEO practices, such as leveraging relevant keywords, improving website speed, optimizing meta descriptions, and optimizing images
Conduct market research to determine ideal target audience and appropriate keywords
Measure website key performance indicators using analytical tools such as Google Analytics 4
Establish and manage Google Business Profiles to improve Google rank through local SEO tactics, consistent updates, and accurate information
Collaborate with the clients to create social media content, including images, videos, and copy, that resonates with the target audience and improves brand awareness
Monitor viewers’ responses to social media campaigns and performance data to further inform ongoing strategy
Speech-Language Pathologist, CCC-SLP
Hanover County Public Schools (elementary) August 2023—January 2024
Henrico County Public Schools (secondary) August 2021—August 2023
Developed and implemented actionable, data driven plans addressing receptive and expressive language disorders, articulation disorders, phonological disorders, fluency disorders, social communication disorders, and voice disorders
Administered speech-language evaluations and wrote comprehensive reports tailored to a variety of audiences, including medical professionals, school staff, and parents
Actively participated as a member of students’ educational team to address educational concerns regarding speech-language needs
Implemented a variety of Augmentative and Alternative Communication (AAC) devices, including speech generating devices, switch systems, and low-tech picture exchange systems
Maintained detailed and data driven documentation in a timely manner
Prepared and analyzed quarterly reports on goal progress and performance
Educated and trained teachers, instructional assistants, and parents on speech-language disorders, effective prompting, and implementation of strategies in the classroom and at home
Created educational handouts to further support staff and parent training needs through tools such as Canva
Speech-Language Pathologist, CF
Southeastern Therapy for Kids
February 2021 – July 2021
Provided speech-language therapy services in a pediatric outpatient facility serving children from birth to 18 years of age with a variety of communication needs, including phonological disorders, receptive and expressive language disorders, fluency disorders, and auditory process disorders
Evaluated children with a wide range of deficits and diagnoses using standardized assessments, informal observation, and parent report
Completed comprehensive and detailed patient documentation in a timely manner
Speech-Language Pathologist, CF
Genesis Healthcare
July 2020 – December 2020
Served as the speech-language pathologist for Covenant Woods and Masonic Home of Virginia in a variety of settings per each location, including skilled nursing, assisted living, and outpatient for independent living clients
Thoroughly evaluated patients with a wide range of deficits and diagnoses using standardized assessments, informal assessment, case history, and patient/caregiver interview
Provided point of care evidence-based therapy tailored to patients’ functional needs addressing dysphagia, cognitive-communication, voice disorders, and expressive and receptive language deficits
Developed and presented various in-service trainings to further educate staff and develop an effective interprofessional relationship
Education
Professional Course in Digital Marketing Science—April 2024
University of Virginia
Master’s of Science in Communication Sciences and Disorders—May 2020
Longwood University
Bachelor’s of Science in Communication Sciences and Disorders—May 2018
Longwood University
Certifications
Google Analytics 4 Certification—April 2024
Google Ads Certification—March 2024
Hubspot
Email Marketing Certification—April 2024
SKILLS
Excellent written and verbal communication
Search Engine Optimization (SEO)
Google Analytics 4
Data driven decision making
Meta Business Suite
Proofreading
Design using Canva
Adult training and implementation
Email:
mckenzie.york@gmail.com
Location:
Mechanicsville, VA
