Heather N. Smith - Certified Copy writer
Key Achievements
Spearheaded the launch of the real estate digital content division at WebFX, achieving an impressive 200% profit growth within the first 9 to 12 months.
Developed and executed comprehensive marketing content strategies at WebFX, leading to a 60% increase in brand awareness and a remarkable 150% growth in the email subscriber list.
Successfully implemented multi-channel email marketing campaigns for a real estate client, resulting in a 51% increase in subscriber engagement within six months.
Career Experience
Freelance B2B Copywriter (2010 – Present)
Conceive and execute a range of innovative marketing campaigns. Create and oversee content calendars, and timely execute email campaigns to boost customer retention and loyalty. Facilitate creative brainstorming sessions with clients. Enhance creativity and efficiency for maximum ROI while applying customized techniques that align with brand voice and style guidelines. Deliver lectures and workshops on content creation, copywriting, and mastering content marketing skills to diverse audiences.
Composed compelling copy for various digital marketing channels, resulting in a 30% increase in traffic and conversions.
Achieved a 45% increase in client engagement and a 35% rise in lead conversion rates by developing strategic B2B copy tailored to female real estate agents and business owners.
Boosted revenue growth and fostered long-term client partnerships through measurable outcomes.
WebFX (2011 – 2013 Content Marketing Director & Senior B2B Copywriter)
Worked alongside cross-functional teams to ensure unified messaging across various platforms, strengthening brand consistency and customer engagement.
Created compelling marketing content for email campaigns, landing pages, and social media, leading to a 60% rise in brand awareness.
Evaluated customer feedback and engagement data to enhance messaging, achieving a 20% reduction in unsubscribe rates.
RE/MAX Advantage (2019 – 2023 B2B Email Marketing Manager)
Partnered with design and content teams to produce engaging email copy and visuals that improved user experience and adhered to brand messaging. Leveraged analytics tools to assess campaign performance, generating insights that boosted overall effectiveness and guided future marketing strategies.
Executed targeted segmentation strategies that enhanced conversion rates by 42% and drove a 23% increase in sales revenue in the first year.
Performed A/B testing on subject lines and content, achieving average open rate of 44% and a click-through rate of 30%.
Achieved the highest success with the “Share the Love” campaign, implementing subject line and content adjustments based on pre-launch buzz data, which led to a 34% increase in click-through rates and a 46% rise in sales from December 2019 to March 2020.
Education
Bachelor of Arts in Business Communications
Southwestern University, Georgetown, TX | Graduated Magna Cum Laude, 2008-2012
Certifications
Email Marketing Certification, HubSpot©
Email Marketing Certification, Artists & Writers Institute of America©
Google Analytics Certification
Content Marketing Specialist, Digital Marketer©
Certified Copywriter, Artists & Writers Institute of America©
SEO Writing Certification, Content Marketing Institute©
Technical Skills
Email Marketing Platforms: Mailchimp, Constant Contact, KIT (formerly ConvertKit)
CRM Systems: Salesforce, HubSpot, HoneyBook
Project Management Software: Notion, Trello, Asana, Slack
Media Design: Canva
Web Development: HTML/CSS for Email Design
Automation Tools: Content Automation, Drip Campaign Management
Office Software: Microsoft Office Suite, Google Workspace
Analytics Tools: Google Analytics
hireheatherthewriter@gmail.com
LinkedIn URL Austin, TX
