Select a Topic That Interests You
Remote Work: Blessing or Curse?
In recent years, the shift towards remote work has transformed the world of employment.
Olympic GB Athletes Unite for Diversity and Inclusion Campaign
Ocean Outdoor launched an out-of-home campaign featuring Olympic GB athletes to tackle bias and discrimination while advocating for fairer representation in sports.
GIRLHOOD- The Importance of Women Friendships, Relationships and Community
Having connections with other women in the workplace community is a remarkable opportunity for creating relationships for friendships, mentorships, or even a support system.
Welcoming Rebecca Hamilton as a New Mentor
We are happy to announce that Rebecca (Claire) Hamilton has joined us as a mentor for our next cohort. Rebecca brings a wealth of experience and a passion for driving change that aligns perfectly with our mission to empower women in the digital marketing and design industry.
Nike’s campaign challenges the way we think about refugee athletes
Ahead of the Paris 2024 Olympics, Nike’s “Watch Where We’re Going” campaign highlighted its ongoing partnership with the Olympic Refugee Committee. This included Nike becoming the official kit supplier for the IOC Refugee Olympic Team and supporting the Paris-based Terrains d’Avenir program, which aimed to give women and girls greater access to sports.
The Hidden Cost of Loneliness, Why Friendship is Important for Women’s Mental and Physical Health
Loneliness, often perceived as a transient state of mind, is a profound issue with far reaching implications on an individual's well-being.
REFY Redefines Community by Putting Customers First
For REFY, community is everything. To show this, the brand invited some of their biggest supporters to an unforgettable summer experience in Mallorca at the REFY villa.
Leadership Insights with Rebecca: Highlights from the July Broadcast
Rebecca, VP of Operations at FMO Media, recently shared her extensive experience in Digital Marketing and Operations during an insightful interview.
Mattel Introduces New Barbie Dolls
Mattel, Inc. has announced two new Barbie dolls: one that is blind and one that is a Black doll with Down syndrome. These dolls are designed to help more children see themselves in their toys and inspire them to tell more stories through play.
Building Your Identity; Marketing You and Creating Meaningful Connections
The first step to building your identity is to learn about yourself. This is done on both personal and professional levels; both on the outside and inside.
The Last Drop Campaign -Heinz
Since launching its global platform “It has to be Heinz,” the food brand has quickly responded to local trends, allowing it to create its latest ad very fast.
Mothercare campaign celebrates reality of childbirth
In 2019, Mothercare launched a campaign called "Beautiful, Isn’t She?" in collaboration with Transport for London. Displayed in London Underground stations, it features honest portraits of new mothers to challenge unrealistic depictions of post-natal life.
Why Rest and Recovery are essential (superpowers) for the Modern Wonder Woman
In a world that relentlessly demands more from women, the modern Wonder Woman has emerged as a powerful archetype – capable, driven, and determined to "have it all." However, this relentless pursuit of productivity and achievement often comes at the expense of something equally vital: rest and recovery.
Understanding and Overcoming Imposter Syndrome
As women, we often find ourselves grappling with the nagging feeling that we are not good enough, that we don't truly deserve the success and recognition we've achieved. This is the insidious clutch of imposter syndrome - a psychological phenomenon that plagues women of all ages and backgrounds, cutting across social and economic boundaries.
Ever heard Nike say ‘Don’t Do It’ in a message?
On May 29, 2020, Nike, known for its famous slogan encouraging action with "Just Do It," shifted gears to urge people "Don't Do It" in new messaging focused on race.
Unilever's 'Dirt Is Good' Campaign Shows That History Rewards Those Who Get Dirty
Unilever’s 'Dirt Is Good,' one of their top brands, continues to inspire kids to go outside, get dirty, and strive to win with a new campaign called ‘Guess Who Won.’ This campaign celebrates the stains from playing sports as marks of resilience, determination, and victory.
J. Walter Thompson's Female Tribes: Highlighting the Value of Women and Addressing the Gender Pay Gap
Research from JWT's Female Tribes’ global Women’s Index study in 2017 found that 53% of women believe they are paid less than men for the same job, and the same number of women feel it is harder to ask for a pay raise.
The Importance of Diversity, Equity and Inclusion in Everyday Life
When having a tunnel vision or mindset, we often believe our own ideas are the most efficient and effective. What we do not take into account are our own strengths and weaknesses, and how they work alongside other people.
IKEA's Campaign Highlights Domestic Violence and Homelessness
The campaign, called "This is not a home," focuses on the difficult situation of over 120,000 Australians who are homeless because of domestic violence. Many of these people are women and children. The goal of the campaign is to raise awareness and encourage people to take action to help these victims.
Which content marketing automation tools provide advanced analytics and reporting capabilities?
Content marketing is crucial for businesses. To make the most of it, marketers use tools that help automate and improve their strategies. One of the most important features of these tools is advanced analytics and reporting, which help measure success and make better decisions. Here are some top content marketing automation tools known for their strong analytics and reporting capabilities…