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Welcoming Rebecca Hamilton as a New Mentor

We are happy to announce that Rebecca (Claire) Hamilton has joined us as a mentor for our next cohort. Rebecca brings a wealth of experience and a passion for driving change that aligns perfectly with our mission to empower women in the digital marketing and design industry.

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Nike’s campaign challenges the way we think about refugee athletes

Ahead of the Paris 2024 Olympics, Nike’s “Watch Where We’re Going” campaign highlighted its ongoing partnership with the Olympic Refugee Committee. This included Nike becoming the official kit supplier for the IOC Refugee Olympic Team and supporting the Paris-based Terrains d’Avenir program, which aimed to give women and girls greater access to sports.

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Mattel Introduces New Barbie Dolls

Mattel, Inc. has announced two new Barbie dolls: one that is blind and one that is a Black doll with Down syndrome. These dolls are designed to help more children see themselves in their toys and inspire them to tell more stories through play.

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The Last Drop Campaign -Heinz

Since launching its global platform “It has to be Heinz,” the food brand has quickly responded to local trends, allowing it to create its latest ad very fast.

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Mothercare campaign celebrates reality of childbirth

In 2019, Mothercare launched a campaign called "Beautiful, Isn’t She?" in collaboration with Transport for London. Displayed in London Underground stations, it features honest portraits of new mothers to challenge unrealistic depictions of post-natal life.

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Understanding and Overcoming Imposter Syndrome

As women, we often find ourselves grappling with the nagging feeling that we are not good enough, that we don't truly deserve the success and recognition we've achieved. This is the insidious clutch of imposter syndrome - a psychological phenomenon that plagues women of all ages and backgrounds, cutting across social and economic boundaries.

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IKEA's Campaign Highlights Domestic Violence and Homelessness

The campaign, called "This is not a home," focuses on the difficult situation of over 120,000 Australians who are homeless because of domestic violence. Many of these people are women and children. The goal of the campaign is to raise awareness and encourage people to take action to help these victims.

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WIDD Network WIDD Network

Which content marketing automation tools provide advanced analytics and reporting capabilities?

Content marketing is crucial for businesses. To make the most of it, marketers use tools that help automate and improve their strategies. One of the most important features of these tools is advanced analytics and reporting, which help measure success and make better decisions. Here are some top content marketing automation tools known for their strong analytics and reporting capabilities…

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