Puma x Netflix’s Squid Game
Puma has teamed up with Netflix’s Emmy Award-winning series Squid Game to release a striking collection of clothing and footwear inspired by the show. This collaboration brings together Puma’s iconic sportswear designs and the bold, recognisable imagery of Squid Game, offering fans a unique way to connect with the global phenomenon.
Since its release in 2021, Squid Game has become one of Netflix’s most successful shows, captivating audiences around the world with its gripping storyline and striking visuals. The series set records as Netflix’s most-watched show, with over 1.65 billion viewing hours within its first month. Its iconic costumes and design elements have left a lasting impression, making it a perfect match for Puma’s innovative approach to fashion.
The Collection
The Puma x Squid Game line features limited-edition suede and Easy Rider trainers, along with tracksuits and accessories. The T7 track jackets and trousers are adorned with a staircase-inspired pattern, cleverly incorporating hidden Puma logos. The tracksuits are crafted with velour fabric, enhanced by custom hangtags and co-branded chest lapels, elevating them from casual wear to premium pieces.
Why This Collaboration is Exceptional
Fusing Fashion and Global Pop Culture: This partnership connects Puma’s stylish sportswear with the worldwide success of Squid Game, creating a collection that resonates with fans of both.
Innovative Design: Subtle details like staircase patterns, velour fabric, and hidden logos make the collection stand out as both creative and luxurious.
Cultural Impact: The collaboration highlights how entertainment can inspire fresh, bold ideas in fashion.
A Fan-Focused Experience: The collection allows fans to embrace their love for Squid Game in a functional, fashionable, and wearable way.
This collaboration builds on Puma’s history of working with cultural icons and innovators. Past partnerships include Rihanna’s Fenty line, which redefined bold streetwear; the playful and nostalgic Peanuts collection; and collaborations with sports icons like Usain Bolt. Puma has also worked with football clubs like Manchester City, showcasing its ability to blend performance with style.
The Puma x Squid Game collection is now available, including trainers, tracksuits, and accessories.
