Cultural Appropriation vs. Cultural Appreciation

Culture is the heartbeat of humanity. It is woven into the fabric of who we are, reflecting our history, beliefs, and heritage. From the vibrant colours of African prints to the intricate artistry of henna, culture tells stories that span generations. But In our interconnected world, fashion trends and beauty ideals move at lightning speed, reaching us faster than ever, there’s a growing tension between celebrating cultural diversity and exploiting it.

The line between cultural appreciation and cultural appropriation is often blurred, sparking heated debates. What does it mean to respectfully embrace another culture? When does admiration cross into appropriation, and what are the consequences for the people whose heritage is being borrowed or stolen?

This article explores the complexities of cultural appropriation, particularly in fashion and beauty, and its impact on women from diverse backgrounds. It explores how cultural symbols are often commodified without context, why this is harmful, and how we can foster genuine appreciation instead of appropriation.

What Is Cultural Appropriation?

Cultural appropriation occurs when elements of a culture such as clothing, hairstyles, or traditions are taken out of their original context, often by those in positions of privilege, and used without understanding, respect, or permission. This is particularly problematic when it involves exploiting marginalised communities whose cultures have historically been dismissed or discriminated against.

The Fashion Industry’s Role

Fashion is one of the biggest culprits of cultural appropriation. Designers and brands often borrow cultural elements for profit, stripping them of their meaning and failing to credit the communities they come from.

 In 2015, luxury brand Valentino faced backlash for using African-inspired designs in a runway show, while featuring predominantly white models. Critics pointed out that the collection commodified African culture without acknowledging its roots or including African designers.

Why It Matters

Cultural appropriation is not just about borrowing it’s about power dynamics. When dominant groups profit from or popularise cultural elements, while the original communities face discrimination for the same practices, it perpetuates inequality.

Black women have faced workplace discrimination for wearing natural hairstyles like braids or afros, yet these same styles are often celebrated as “trendy” when worn by celebrities or on runways.

Cultural Appreciation: What Does It Look Like?

While cultural appropriation often arises from ignorance or exploitation, cultural appreciation is a more thoughtful and respectful approach. It is about celebrating the richness of a culture while honouring its significance and the people to whom it belongs. True appreciation recognises that culture is not a trend or aesthetic it’s an identity, a history, and a way of life.

When done properly, cultural appreciation can foster understanding, bridge divides, and celebrate diversity in a way that uplifts the communities involved. It’s about more than just adopting cultural elements; it’s about engaging with them intentionally and with respect. Here’s how cultural appreciation can be practised:

1.      Learning Before Adopting

Appreciation starts with education. Before wearing or using elements of another culture, it’s important to learn about their origins and significance.

If you’re drawn to a cultural practice or design, research its history and consider whether it’s appropriate for you to use it. Ask yourself: Am I honouring this culture, or am I using it as a trend?

2.      Supporting the Community

Genuine appreciation involves giving credit where it’s due. This could mean buying directly from artisans, collaborating with creators from that culture, or amplifying their voices.

For example  Rihanna’s Fenty Beauty campaign celebrated cultural diversity by featuring models of various ethnicities, while also highlighting the beauty of cultural traditions in an inclusive and respectful way.

The Impact on Women: Identity and Representation

For women, cultural appropriation in fashion and beauty has particularly deep implications. Culture is often tied to identity, and when it is misrepresented or commodified, it can feel deeply personal.

1. Erasure of Cultural Identity

When cultural elements are taken out of context, they lose their meaning and significance. This can erase the identity of the people to whom the culture belongs.

Example: The traditional Indian sari is often reduced to a costume in Western fashion, ignoring its rich history and the cultural pride it represents for Indian women.

2. Double Standards

Women from marginalised backgrounds often face criticism for embracing their own culture, while the same elements are celebrated as “fashionable” when adopted by others.

 In 2018, Kim Kardashian faced backlash for wearing cornrows and calling them “Bo Derek braids,” erasing the cultural origins of the hairstyle and the struggles Black women face in being accepted for wearing it.

How to Foster Cultural Appreciation Instead of Appropriation

If we want to celebrate cultures without exploiting them, it’s essential to approach them with respect and intentionality. Here are some steps we can take:

1. Educate Yourself

Take the time to learn about a culture’s history, symbols, and practices before adopting or sharing them.

Seek out books, documentaries, or conversations with people from that culture to gain a deeper understanding.

2. Give Credit Where It’s Due

Acknowledge the origins of the cultural elements you’re using, and amplify the voices of those who belong to the culture.

3. Support Authentic Creators

Whenever possible, buy directly from artisans, designers, or businesses that represent the culture you admire. This not only ensures authenticity but also supports the community economically.

Beyoncé’s Black Is King project celebrated African culture by collaborating with African designers, artists, and creatives, ensuring that the community was represented and credited.

4. Be Open to Feedback

If someone from a culture points out that your actions feel like appropriation, listen with an open mind and a willingness to learn.

Real-Life Stories and Lessons

1. Adele and the Bantu Knots

In 2020, British singer Adele faced criticism for wearing Bantu knots a traditional African hairstyle at the Notting Hill Carnival. While Adele’s intention may have been to celebrate the culture, many felt it was an example of cultural appropriation. The backlash sparked a wider conversation about the importance of understanding the cultural significance behind such symbols.

2. Zendaya’s Dreadlocks on the Red Carpet

When actress Zendaya wore dreadlocks to the Oscars in 2015, she was met with both praise and criticism. The incident highlighted the double standards surrounding cultural hairstyles: while Zendaya’s look was celebrated, many Black women face discrimination for wearing similar styles in professional settings.

Celebrate Culture Responsibly

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Culture is a gift a rich tapestry of stories, traditions, and symbols that connect us to our roots and to one another. But with that gift comes responsibility. As we navigate a globalised world where cultures intersect, it’s essential to approach them with care and respect.

Cultural appropriation strips away meaning and perpetuates inequality, while cultural appreciation builds bridges and fosters understanding. The choice is ours. By educating ourselves, amplifying authentic voices, and celebrating cultures responsibly, we can create a world where diversity is honoured, not exploited.

To everyone reading this let us be mindful of the stories behind the symbols we admire. Celebrate culture with respect, learn from one another, and remember true appreciation uplifts, connects, and includes.The time to celebrate responsibly is now. Educate yourself, amplify authentic voices, and honour the beauty of diversity. Let’s create a world where every culture is respected and cherished.