Chanel's "Draw Me a Perfume" campaign wasn't just about selling stuff
Chanel, known for its creativity, launched a lovely campaign for Mother's Day 2020. They called it "Draw Me a Perfume." In this campaign, kids of Chanel workers got to show off their art skills by drawing some famous Chanel stuff like the №5 bottle, camellia flower, double C logo, and quilted bag. They did all this while staying safe at home with their families.
The main stars of the campaign were these kids. They were asked to draw how they felt and what they imagined about Chanel's iconic products. Even though they were stuck at home, they got the chance to showcase their creativity, all thanks to their families' support.
The result? A bunch of fantastic drawings! Each drawing was like a peek into the minds of these young artists. Some drawings were playful, while others were very detailed. But all of them showed the special connection between Chanel and the love of a mom.
These drawings were more than just pictures. They were full of feelings and dreams. They celebrated Chanel's history and also made a space for these kids in Chanel's story.
This campaign was more than just about pictures—it was about staying strong together and celebrating love. Even in tough times, Chanel found something beautiful in the innocence of childhood. And through social media, they shared these wonderful drawings with everyone, spreading joy and hope.
Chanel's "Draw Me a Perfume" campaign wasn't just about selling stuff—it was about bringing happiness during a hard time, celebrating family, and showing how powerful art can be. It left a mark in the hearts of moms everywhere, reminding them that love and creativity can make even the toughest times better.
