Rachel Maynard, Senior Director of Digital Experience, Medium Giant
Establishing impactful relationships with your colleagues starts by having a healthy relationship with yourself.
Rachel leads people and projects focused on digital experience analysis, strategy, research, architecture, content, design, analytics, and engineering. She is a thinker, pragmatist, storyteller, and leader (and asks a lot of questions). She has led digital experience projects for enterprise-level software applications and conversion-focused websites for brands such as Purina, FedEx, AT&T, Coca-Cola, Michaels Crafts, and Shell. With a degree in creative writing and years of experience as a web developer and UX designer, she is keenly familiar with the intersection of creativity and technology. At work, she synthesizes complex data, business objectives, and user insights into actionable direction for cross-functional teams. At home, you’ll find her reorganizing the kitchen pantry for the 18th time, playing with her two rambunctious kids, or with her nose in a novel.