Interview with daina- Digital Designer at cashrewards
Welcome to another insightful conversation with an exceptional woman in the field of digital design, Daina. She shares her remarkable journey, pivotal moments, and offers advice for aspiring designers, especially women, in this competitive industry.
WIDD Network: Could you share a bit about your journey and the pivotal moments that led you to your current role as a Digital Designer? What challenges did you encounter, and how did you overcome them?
Daina: I’m currently working as a digital designer at Cashrewards. Before this role, I had one and a half years of experience as a UX/UI designer at a fintech startup. Honestly, I didn’t plan to be a designer, although for all the time I had passion about it and even self-learned design. It was an unexpected opportunity after I completed my bachelor’s degree. Initially I engaged as an intern in a local education business, my role evolved to the general duties. When the need for brochure design arose, I stepped out and grabbed the chance. Upon independently completing the project, I recognised my potential as a designer. This revelation led me to pursue further studies in design in Sydney, a decision that hadn’t previously crossed my mind.
After leaving my previous work, I experienced a period which full of introspection and self-doubt. Because I kind of felt my passion to design is fading away. Then there was a moment when I reached out to an experienced designer and seek advice from her. She kindly shared her journey and reassured me that feeling adrift is a common experience, especially for someone new to the industry. Designers would find their way to cultivate their passion and creativity. Her words and story encouraged me coming back to the industry and insisting on daily practice of design skills. Moments like that could be a challenge for beginners. I would suggest that going out and talking to someone else’s about your considerations. And keeping yourself in a designer community no matter online or on site. It not only helps with this circumstance, but also gives you opportunities to learn from others, and grow faster than being on your own.
WIDD Network: In the competitive field of digital design, what strategies or resources do you believe have been crucial to your success? Are there any specific skills or tools you would recommend for aspiring designers?
Daina: As a junior designer, I’m at the beginning of my journey and wouldn’t consider myself “successful” just yet. However, I firmly believe in the significance of staying informed. For a designer in the making, a crucial step is continuous intake of professional knowledge, skill enhancement, and staying updated to industry content. These insights are typically gathered from specialized design communities like Medium and social media (e.g., designer accounts). Furthermore, continuous self-learning is a cornerstone of a designer’s growth. As a newcomer, I do read 1-2 industry-related articles daily and skills-related practicing every couple day. I have a structured plan in place to consistently share high-quality design articles on my social media accounts.
WIDD Network: What has attracted you to the Women in Digital Marketing and Design (WIDD) Network?
Daina: In my journey, I’ve received invaluable help and mentorship from senior colleagues. I consider an open and inclusive community as essential for every designer. The Women in Digital Marketing and Design (WIDD) Network, in my opinion, is a bastion of diversity, where the growth and exchange of ideas among women in this field. It fosters resonance and deep connections.
WIDD Network: What’s your take on DEI (Diversity, equity, and inclusion)?
Daina: As an international student, I hold a deep resonance with this topic. An inclusive and diverse work environment has a profoundly positive impact on everyone, regardless of their background.
WIDD Network: As someone who has achieved a significant milestone in your career, what advice would you offer to women in our network who are looking to excel in the digital marketing and design industry, especially in roles like yours?
Daina: I have talked with some friends who were seeking for the first or second job, they were a bit worried when it comes to reaching out or stepping out, especially for women. There are various reasons behind it, but no matter what, that probably is the one of the most effective ways for us to catch the opportunity. For international students, there would be more challenges during the process, for instance the language and culture barriers. I ensure there will always be supports from the online/onsite designer community when you need more courage to cross those barriers and take your first act. If not, welcome to talk to me, I’d love to share more of my journey with you!
Connect with Daina on LinkedIn
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