Heinz and Mattel pink vegan sauce – barbie-cue sauce
Barbie fever is still hot, with only 5,000 bottles available of a new Barbie-themed product. After the successful Barbie movie, which made over $1.4 billion, the food maker partnered with Mattel Inc. to create “Barbiecue” sauce. It's coming out in the UK and Spain because those places showed the most interest after a teaser on social media. The sauce is pink, just like Barbie, and has her picture on the bottle.
If Margot Robbie's character had grilled in the movie, this sauce would have been a perfect match. In the UK, it's a limited edition, with 5,000 bottles available on heinztohome.co.uk from Monday. More will be sold at Tesco supermarkets starting April 17, and then on Ocado in mid-May.
They're making about 105,000 bottles for the UK, priced at £3.39 ($4.22) for a 415 ml bottle. In Spain, around 12,000 bottles will be sold at 120 El Corte Inglés stores, with some online giveaways starting April 25. Since the Barbie movie came out in July 2023, Barbie merchandise has been really popular. Mattel’s sales went up by 9.3% in the third quarter of 2023, reaching $1.92 billion, mainly because of Barbie. Other Barbie-themed products like Gap hoodies and Crocs were also big hits. The sauce's recipe was inspired by customers mixing Heinz Classic BBQ sauce with the company’s mayo, with beetroot extract giving it its pink color. The result? A thick spread, almost like mayo, with a sweet smoky flavor.
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