Heinz and Lick Paint’s Bold Collaboration: Introducing Red HTK 57
In 2023, two household names from vastly different industries—Heinz and Lick Paint—teamed up to launch a limited-edition paint inspired by the unmistakable colour of Heinz Tomato Ketchup. Named Red HTK 57, this unique colour marries Heinz’s iconic ketchup red with Lick’s signature high-quality paint formula, allowing homeowners and designers to bring this beloved shade into their interior spaces.
About Red HTK 57
Red HTK 57 is a rich tomato red infused with subtle brownish undertones and a hint of yellow pigment, creating a balanced colour with no trace of pink. Designed to capture the warmth and depth of ketchup, the shade has a matt finish, ideal for a modern, sophisticated look. Only 570 tins of this exclusive colour are available on Lick’s website, making it a true collector’s item for design enthusiasts and Heinz fans alike.
The Inspiration Behind Red HTK 57
The name, Red HTK 57, is a playful nod to Heinz’s famous “57 Varieties” slogan. This collaboration—driven by Heinz, Lick Paint, Wonderland, The Kitchen, and Hope & Glory—was described as a “culture clash” by industry insiders, sparking widespread media interest. Some praised it as a marketing masterstroke, while others questioned its longevity, branding it as a clever PR stunt. Regardless of opinions, Red HTK 57 brings a unique and spirited option to interior decor, allowing fans of Heinz Tomato Ketchup to integrate a bold new colour into their living spaces.
The Appeal of Red in Interior Design
Although the thought of ketchup-inspired paint may seem unconventional, Red HTK 57 was meticulously crafted to harmonize with various interior styles. It combines black and yellow undertones for depth, resulting in a shade that is both warm and versatile. Red is known for its psychological impact on the home, stimulating the appetite and creating an inviting, conversational atmosphere, making it particularly well-suited for social spaces like kitchens and dining rooms.
Tash Bradley, Director of Interior Design at Lick and a colour psychologist, explains the power of red: “In color psychology, red is incredibly stimulating and triggers a powerful physical response in the body. It symbolizes excitement, courage, strength, energy, and warmth.” Used effectively, red makes an impression without overwhelming a room’s ambiance. Lick’s formula, with added black pigment, tones down Red HTK 57’s intensity, providing a refined look that can be bold or subtle, depending on its application.
Colour Drenching: A New Way to Use Red HTK 57
Bradley also highlights the rising trend of “colour drenching,” a technique that involves painting an entire room—walls, ceiling, and even trim—in a single colour. “We’ve designed Red HTK 57 with a dose of black pigment to tone down its intensity and give you the confidence to drench all four walls and your ceiling in colour,” she says. This immersive approach can be particularly striking, offering a cohesive and visually compelling design.
Embracing Red HTK 57 in Your Home
Red HTK 57 offers homeowners a chance to experiment with a statement colour that is rich, warming, and versatile. Whether as a feature wall, an accent, or a complete room transformation, this deep ketchup-inspired hue adds character and energy to any space.
