The Coca-Cola “History Shakers” commercial
Black History Month is a special time to celebrate the culture, history, and important contributions of Black people. It’s not only about looking back at the past but also recognising those who are making a difference today. This month reminds us of the struggles for freedom and equality and the need to keep pushing for a fairer society. It’s a chance to honour the heroes who paved the way while also appreciating the people who are shaping our world right now.
The Coca-Cola “History Shakers” commercial, released in 2020 for Black History Month, is a great example of how we can celebrate the present. Instead of only focusing on the past, this ad highlights the ongoing achievements of Black musicians, scientists, and activists who are making an impact every day. It shows people challenging the norm and creating change, with the message, “This is for the one shaking history every day.” The ad encourages viewers to see their own potential to make history now, rather than just looking back. It’s a reminder that history is constantly being shaped by those who act today.
Black History Month has come a long way since it started in 1926 as “Negro History Week,” founded by Carter G. Woodson. It was expanded into a full month in 1976, and now, every February, the stories and contributions of Black people are highlighted across the U.S. It’s an important time for educating people, preserving stories, and making sure the achievements of Black people are recognized.
Over the years, there have been many Black figures who have made a difference. For example, George Washington Carver developed hundreds of products using peanuts, Booker T. Washington was a leading educator and founder of the Tuskegee Institute, and Madam C.J. Walker became one of America’s first self-made millionaires through her haircare business. These stories of creativity and perseverance are part of the strong history of Black achievements.
Today, the fight for equality continues. The “History Shakers” ad reminds us that while it’s important to honour the past, it’s just as important to support those who are making history right now. The ad shows that Black excellence is alive in the everyday actions of people who challenge the status quo and strive to make the world a better place.
Watch Video here
